The year 2024 ended with 921.412 marriages performed by the Civil Registry Offices of Brazil, representing an increase of 2,35% compared to the previous year. This growth reflects not only the economic recovery, but also the transformation of the sector, driven by the digitalization of planning. In parallel, iMarried – leading platform for wedding websites and lists in Latin America – registered a 13% increase in the number of celebrations on its platform, that has more than 130 thousand active grooms
Several factors contributed to this growth. The strengthening of the economy allowed more couples to invest in more elaborate celebrations. Furthermore, the digitization of planning, with the use of tools like personalized websites, virtual invitations and RSVP management, made it easier for the couple to organize, explain Diego Magnani, CCO of iCasei
According to the executive, the recommendation of the platform by wedding advisors and other professionals in the sector further boosted this growth. He highlights that the search for personalization has increased, with couples increasingly interested in aligning the platform design with the event style and the couple's identity. Another highlight was the use of digital interactive tools, like sending personalized messages and fun polls, that made the experience more dynamic and engaging for the couple and guests, adds
At the forefront of innovation, iCasei continues to adapt constantly to the new demands of the market, offering technological solutions that enhance the experience of all those involved. "With a satisfaction rate of over 80% among the guests", the RSVP via WhatsApp was the most important launch of the platform in 2024. The redesign of the wedding couple's panel, in addition to innovations such as the ability to add the event to the calendar when confirming attendance, comprise the advances that are part of our commitment to offer increasingly integrated and personalized solutions for the bride and groom, highlights Magnani
In terms of recognition, iCasei was awarded the Reclame AQUI Prize 2024, being recognized for excellence in customer service. The platform achieves 100% response to complaints and the highest rate of customers who would return to do business, reinforcing the trust that couples place in the company. With over 2 million couples served throughout its history, iCasei also surpassed the mark of R$3 billion transacted in gifts, in addition to maintaining an active base of around 100 thousand users per year
The continuous growth of iCasei reflects our dedication to understanding the needs of couples and evolving with the market. The impressive numbers and the commitment to innovation consolidate our leadership in the wedding industry, helping millions of couples make their wedding planning simpler, interactive and unforgettable. By 2025, we will continue to invest in innovative solutions that further ease the journey of the bride and groom on the big day, concludes Magnani
