Online shopping through mobile devices has grown significantly in recent years, transforming into one of the main forms of consumption in digital commerce. According to a survey conducted by Octadesk, in partnership with Opinion Box, 73% of consumers prefer to use mobile devices to make online purchases. In this scenario, adapting e-commerce for an optimized mobile experience is no longer a choice, becoming a necessity for companies that want to remain competitive.
Jheniffer de Oliveira Nunes, Senior Visual Designer at Uappi, highlights the importance of having a responsive website, explaining how this adaptation can improve the user experience and, consequently, boost sales and increase conversion rate: "A common mistake is to think that it is enough to adapt a desktop site for mobile. They are different contexts, and the experience needs to be designed with the smartphone user in mind. This means investing in a flexible interface, that fits any screen, and optimize loading speed, because, if a page takes more than three seconds to load, the consumer can withdraw from the purchase
Furthermore, there are several technical challenges, since speed and design guarantee that responds well to different resolutions and devices. Using technologies like CSS Flexbox helps create a smooth experience, while optimized image formats and caching reduce loading time. Another essential point is accessibility, with well-placed buttons and adaptable texts for different needs, highlights the specialist
Risks for those who do not invest in responsive e-commerce
However, there are numerous risks for companies that do not invest in mobile-first, as loss of customers and opportunities: "In addition to harming the user experience, a non-responsive site performs worse in organic searches, increases reliance on paid ads and can even expose transactions to security risks. In the digital market, where competition is high, "not adapting means falling behind", alert to Visual Designer
The market is already evolving towards even more dynamic experiences, how V-Commerce (voice command shopping), augmented reality to test products before purchase and Social Commerce, that integrates purchases directly into social networks. Jheniffer, concludes that these trends shape the future of mobile e-commerce. Companies that do not keep up with these changes run the risk of losing relevance and competitiveness
With the rapid evolution of consumer behavior, investing in a responsive e-commerce is not just a matter of technology, but one fundamental strategy to ensure more conversions, customer loyalty and digital presence in the market
