In the context of Brazilian e-commerce, where 80% of online sales are concentrated in marketplaces. The difference between scaling operations or succumbing to bottlenecks lies in a critical factorintegrated automation. With competition and margins becoming increasingly narrow, sellers who master smart management tools not only survive – but capture market share while competitors struggle with manual processes.
This is what the specialist Claudio Dias claims, CEO of Magis5, automation hub that connects retailers to major marketplaces like Amazon, Free Market, SHEIN, Shopee, Magalu, Netshoes, Leroy Merlin, AliExpress, Americanas and MadeiraMadeira.
Selling online seems simple, just list products and wait for orders, the reality of sellers is very different. Stock, pricing, issuance of invoices, freight, customer service and financial management: everything needs to be done in real time and without errors.
According to Dias, whoever still does this manually loses money, time and, worse, competitiveness. Automation is not a luxury, but one more need. If you sell on multiple marketplaces without automation, is playing on hard mode. Creating ads and updating stocks manually on each platform is unproductive. With an intelligent system, a single click solves this. Time is money, affirms.
The global market for marketing applied technologies is on the rise: by 2025, investments in the sector are expected to exceed US$13 billion, with a large part allocated to AI and automation, according to Statista. In Brazil, 78% of companies are already investing in this technology, according to the OTRS Spotlight: IT Service Management survey.
The explanation is simple: automation reduces costs, eliminates human errors and accelerates processes.Days emphasizes that the major players follow a triad: robust technology, data-driven strategyand continuous training. "An advanced software without operational knowledge is as ineffective as a qualified team stuck in manual processes", alert.
Strategic automation, here, is the differential foroptimize operations in marketplaces. When integrating processes such as multichannel ad publishing, smart inventory synchronization, automated document issuance and real-time data analysis, sellers transform operational efficiency into competitive advantage.
Automation transforms time previously wasted on repetitive tasks into strategic capital. When intelligent systems take over operational processes, sellers gain the ability to focus on what really matters: market analysis, customer experience and business expansion – pillars that drive sales sustainably, highlights Claudio Dias, CEO of Magis5.
E-commerce is undergoing a paradigm shift, where automation has ceased to be a differentiator to become a basic requirement. "It is no longer a matter of choice", more adaptation needed to remain relevant in the market, закінчує
