The global technological landscape continues to evolve at a rapid pace, bringing extraordinary opportunities and complex challenges for 2025. To not be left behind, many organizations around the world have on their radar the importance of intelligent insights, of the diversity of tests and the ability to adapt quickly
To help managers in this process, the CESAR, most complete center of innovation and knowledge in Brazil, highlights seven key trends that will shape the corporate ecosystem and the digital environment and, as a consequence, our future
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#1 Agentic AI: The rise of autonomous digital workers
The next evolution of AI is fundamentally different from what we have seen before. The trend of Agentic AI represents a significant leap beyond traditional chatbots and automated systems, bringing autonomous decision-making capabilities that promise to reshape how organizations operate
While conventional AI tools follow pre-determined scripts, Agentic AI systems can learn, reason and act independently of defined parameters. Until 2028, Gartner predicts that 15% of daily work decisions will be made autonomously by these systems
Tasks that previously required days of manual processing can now be completed in seconds, from the complex management of client accounts to business operations. As this technology matures, we are seeing the emergence of new roles such as AI trainers and workflow orchestrators
Furthermore, the workplace of the future will likely be a hybrid environment where humans evolve from task executors to strategic orchestrators, managing teams of specialized AI agents. The Generative AI Laboratory of CESAR (GenIAL) exemplifies this evolution. Established in 2023, GenIAL focuses on the design of AI-driven business models, with the aim of building a robust model training infrastructure and providing targeted educational programs
#2 Ambient Intelligence: The Invisible Technological Revolution
The next wave of technological transformation is not just smart – is invisible and omnipresent. As we move towards 2025, Ambient Intelligence or "Ambient Intelligence" is intertwining in the fabric of our cities and industries, with Brazil emerging as an important center of innovation
An initiative called Yes!Recife exemplifies how this trend can address urban challenges, using Design Thinking and collaborative workshops to address issues from healthcare efficiency to real-time road maintenance
The future lies in what a Brazilian investor calls the "AIoT First" approach – the powerful fusion of AI with the Internet of Things. This convergence is creating intelligent environments that respond transparently to human needs, from optimizing industrial operations to enhancing urban services, while prioritizing sustainability and quality of life
#3 Quantum Computing: Exploring the future of high-performance technology
Quantum computing represents an imminent revolution in computational capabilities, promising to surpass the limits of traditional technologies with its ability to process information on an unimaginable scale and speed. This emerging technology has the potential to solve complex problems that are insurmountable for classical supercomputers, how molecular simulations for the discovery of new drugs, optimization of global logistics systems, and advanced financial analyses for risk mitigation
As quantum computing advances, it opens doors for the creation of quantum algorithms that can transform cryptography, artificial intelligence and the analysis of large volumes of data, with significant impacts on almost all industrial and research sectors. Academic institutions, technology companies and governments around the world are already investing billions to develop infrastructures that support this next generation of computing
#4 Critical infrastructure: The new frontline of Cybersecurity
Critical infrastructure systems are facing unprecedented threats. Recent data shows that cyberattacks against these systems have increased by 30% in just one year, with the energy sectors, transport and telecommunications emerging as primary targets. As these systems become more digitally interconnected, your vulnerability to cyber threats is growing exponentially
The Integrated Center for Security in Advanced Systems (CISSA), Embrapii Competence Center in Cybersecurity, Embrapii initiative, operated by CESAR, is leading the evolution of cybersecurity in Brazil. CISSA represents an innovative operational model focused on four main fronts: identity and access management, data protection and privacy, intelligence against cyber threats and legal aspects, ethical and behavioral
This initiative comes at a crucial moment, since Brazil's dependence on foreign technological platforms has created significant security vulnerabilities in critical infrastructure. The risk extends beyond individual systems. Recent disruptions have highlighted how dependence on solutions from large international tech companies can compromise national security and operational resilience
#5 Building human-centered security
The evolution of cybersecurity should focus on its most critical component – and vulnerable: humans. With 88% of data breaches attributed to human errors, organizations are recognizing that technology alone is not enough. The challenge is particularly present among age groups, with younger employees about five times more likely to report security errors. Curiously, time and experience prove to be valuable in cybersecurity
While 32% of employees aged 31-40 clicked on phishing links, only eight percent of those over 51 report having fallen for these scams. This suggests that life experience and strong professional networks help in detecting suspicious activities
The way forward requires a multifaceted approach that includes integrating security into daily workflows, replacing traditional training with interactive learning experiences and involving employees in the development of safety policies. By treating security as a collaborative effort, organizations can build stronger defenses that leverage both human insight and innovation
#6 Defense against disinformation: A new frontier of security
Disinformation is intensifying in Latin America, with sophisticated "digital mercenaries" operating across the political spectrum to spread false narratives. These actors are becoming increasingly skilled at bypassing the security measures of social media platforms, creating a complex challenge that requires innovative solutions
A collaborative investigation by media organizations from 14 Latin American countries exposed the scale of this threat, according to Foreign Policy. The research, coordinated by the Latin American Center for Investigative Journalism (CLIP), reveals how disinformation networks have successfully evaded both platform controls and government oversight
As an example, The Electoral Court of Brazil demonstrated how swift action can be effective, having successfully refuted false allegations of electoral fraud within 24 hours of their appearance
#7 Corporate security: The Financial Sector of Brazil under threat
The success story of fintechs in Brazil has created an unexpected challenge: unprecedented levels of financial cybercrime. With Pix processing more than three billion transactions monthly – five times more than traditional card payments – the country's digital financial infrastructure has become an attractive target for sophisticated attacks
Statistics tell a compelling story: 44% of Brazilians only have digital accounts, making the market particularly vulnerable to browser-based threats. This vulnerability is driving strategic responses across the sector
The acquisition of US$350 million of ClearSale by Experian in October 2024 signals a shift towards integrated fraud prevention solutions that combine transaction monitoring with account security
