There is an old working mobile phone, but without use? This is a common situation in Brazil, where more than 90 million old devices remain stored in homes, according to research by Opinion Box Найновіше дослідження, released in 2024, reveals that 63% of Brazilians keep at least one old and functional cell phone stored at home.
A Trocafone, leader in the buying and selling of used smartphones in Brazil, bet on the growth of the programEasyExchange, that offers discounts of up to R$ 4,000 on the purchase of new devices in exchange for old cell phones. The company emphasizes the importance of promoting the culture of resale and donation of these devices that, in addition to contributing to sustainability, allows consumers to profit or pay less when acquiring a new phone
How it works
A Trocafone, pioneering in the segment, carry out the capture, the processing and marketing of the devices. The process begins with a security assessment to verify the legal provenance of the received cell phones. Next, the devices go through refurbishment stages, that include functionality tests, replacement of defective components, software update and cleaning. The company has already sold between 800 and 1000 devices per day, totaling around 30 thousand units sold per month
One of the ways to give a new purpose to an old phone is through trade-in programs offered by stores and brands, at the time of purchasing a device. "Our trade-in model is a practical example of how the consumer can reuse their old device at the time of exchange". We know that new smartphone models will continue to emerge, as well as new needs, but there are ways to mitigate environmental impact, especially regarding the improper disposal of electronic waste, affirms Flávio Peres, CEO of Trocafone.
In addition to the exchange programs, it is possible to generate extra income by selling the device directly through Trocafone's channels, both through the online store and the company's kiosks. The consumer selects the brand, model and condition of the cell phone, receives an offer and decides whether to proceed with the transaction. The difference is that there is no need to worry about the delivery, because our team picks up the device at the customer's house or at an agreed location, explain Flávio.
"Besides profiting from the sale", the process is secure and includes free shipping, without the need to leave home. That forgotten phone in the drawer can still be useful to someone else, promoting digital inclusion, concluded the CEO
