Investing in the promotion of nano and micro influencers has become a popular strategy among brands in different sectors. These two categories of influencers are characterized by having a smaller audience compared to the major influencers, but with generally stronger and more authentic engagement
Nano-influencers are known for having a small follower base, but very engaged. Brands often choose nano-influencers for more targeted campaigns. 1.000 to 10.000 followers
In the case of Micro-influencers, your numbers range from 10.000 to 100.000 followers, they have well-defined niches and a closer relationship with their audience, which results in high engagement rates. They have a wide reach and notoriety in a specific area or niche, being highly sought after by major brands
These types of content generators are endowed with authenticity and maintain a closer and more personal relationship with their followers, what leads to higher and more genuine engagement. Your followers trust your opinions and are more likely to engage with your posts, Aline Kalinoski is a partner and co-founder of the company Nowa, marketing agency focused on boosting brands in the digital environment
