According to the Indeed report "Insights on the Workforce", 40% of people prefer a hybrid work model. Numbers like this are becoming increasingly frequent and show how professional modes of operation are changing, especially due to the rise of coworking spaces
For Daniel Moral, CEO and co-founder ofEureka Coworking, one of the main global networks in the sector, shared workspaces adapt to a reality marked by flexible hours and environments, in which technology helps to bring more autonomy, purpose and real connections for individuals and businesses
In light of this scenario, the executive listed the trends that promise to revolutionize the future of work in 2025. Check
- Dematerialized work
With the rise of the hybrid model, the concept of fixed offices and rigid hierarchies has led companies to rethink their traditional structures, focusing more and more on results and efficiency. For the executive, this means that "traditional work structures are becoming obsolete".
The transition from physical to digital, without losing the ability for in-person collaboration, showed organizations and professionals that it is possible to operate with more agility, using resources in an optimized and sustainable way, punctuate
- Solid values
One effect resulting from the dematerialization of the labor market is also the search by companies and professionals for environments that reflect their values. The business world is no longer driven solely by productivity; he is shaped by purpose and impact, mainly with initiatives that promote ESG (Environmental, Social and Governance, educational events and programs focused on conscious entrepreneurship, reinforces Moral
Eureka Coworking itself is an example of this, since it encourages its members to use eco-friendly transportation and supports projects aimed at urban mobility, like Bike Tour SP and Ciclocidade. "The idea of many brands", including ours, forming a 'community' in the job market is not a simple cliché. If everyone does their part, can benefit your careers, business and the whole planet, complete the executive
- Reduced costs
The growth of coworking spaces reflects the current search by companies for resource optimization and greater financial efficiency. The CEO explains: "By choosing a coworking, companies can reduce a number of fixed and variable expenses. The costs of renting traditional offices, infrastructure maintenance, water bills, light, internet and security are significantly reduced. Furthermore, these spaces come fully equipped with furniture, technology and meeting rooms, avoiding initial investments in equipment. The flexibility offered also allows for adjusting the number of workstations according to demand, avoiding waste with idle spaces.”
- Technological innovations at the service of humanization
McKinsey & Company projects that artificial intelligence (AI) will accelerate automation in more than ten years, what is expected to provide growth for the global economy of nearly US$ 8 trillion. The development of tools like this proves that technological innovations have not only heated the market, as well as transforming the way companies and professionals work, eliminating bureaucratic and operational tasks.
Technology allows teams to focus on more strategic and creative activities, focusing efforts on the core business and on projects that really matter, emphasizes Moral. "In this context, there is great anticipation for the increase of innovation hubs like coworking spaces, that connect startups, companies and investors in an environment that blends efficiency with human potential, complement
- 'CO Effect'
According to the CEO, coworking spaces promise to become "the norm", "not the exception" in the market next year. He explains that this trend reflects a global movement in the world of work that goes beyond the segment itself, called "CO Effect", ofCOmanufacturing, COconnection, COsharing and workCOon purpose.
The "CO Effect" is not about sharing a table with another professional, but rather a cultural change, affirms. "Just like platforms like Uber", Netflix and Airbnb have transformed their sectors by adopting a sharing economy, coworking brings the same logic to the professional environment. These spaces are ecosystems that encourage valuable interactions, organic networking and idea exchanges, so we will probably see more companies seeking this standard to gain new opportunities, concludes
