Instagram continues to evolve constantly, 2025 promises to be a year of great transformations on the platform.
With new tools, changes in the algorithm and user behavior adapting quickly, it is essential for brands to pay attention to trends to maintain their relevance and engagement. If you want to stand out, needs to go beyond the basics and understand how to apply innovations in favor of your business.
To help with this mission, we gathered the 10 biggest Instagram trends for 2025, with insights from digital trends specialist Rafael Terra, author of Instagram Marketing (DVS Publisher).
From the strategic use of artificial intelligence to the rise of new content formats, discover how your brand can position itself innovatively and gain even more followers and customers.
1. Creative AI Tools
Instagram is investing in AI to provide the best creative tools and reduce the need for third-party apps. You will be able to use these tools to edit content on the platform itself, mainly in the feed.
2. Connection Through DMs
Double down on direct messages to strengthen communication between users. For that, invest in personalized service via DM, creating a closer and more engaged relationship with your customers.
3. Original Content
Prioritize originality to highlight creators and authentic brands. Therefore, produce opinion content that reflects your brand's values and beliefs, differentiating itself from the competition.
4. AI Recommended Reels and Videos
More than 50% of the content in the feed is AI-driven Reels. The tip is to create engaging Reels of up to 15 seconds that grab attention in the video and connect with your captions.
5. Interactivity and Socialization
Make content consumption more interactive and social. Use surveys, quizzes and interactive stickers in Stories to increase engagement and audience participation.
6. Support for Emerging Creators
Algorithm favoring smaller creators and original content. Brands can gain prominence by collaborating with micro-influencers to reach specific niches and build a loyal community.
7. New Engagement Metrics
Shares and interactions in DMs will become the main indicators of success.Focus on metrics like shares and DM conversations to measure the real impact of your content.
8. Emotions: Pleasure, Excitement and Dominance
These emotions increase sharing and purchase intention. Create content that evokes pleasure, excitement and empowerment, encouraging the sharing and action of followers.
9.Monetization for Creators
Instagram should invest in more ways for creators to earn money. If you are a creator, take advantage of Instagram's monetization tools to generate revenue.
10. Continuous Innovation
The continuous adoption of new technologies will be a constant throughout the year, therefore always stay updated with the news to adapt your strategies.
