Сьогодні в наш час, who has a small business needs the internet to increase brand visibility, generate engagement and facilitate direct communication with customers. Video content has greater reach and retention on social media and makes the message more persuasive and accessible. Furthermore, with them it is possible to demonstrate products, services and values dynamically, creating connection and increasing audience trust.
It's just that it's not always easy to record for the internet, the fear of exposure and excessive self-criticism are often natural barriers, but totally surmountable. According to the communication and public speaking expert with over 15 years of dedicated study on the subject, Giovanni Begossi, the secret is in changing the relationship with the camera and turning the recording into a genuine conversation
Giovanni shares 10 tips for practice to become more natural. Check out
1 – Turn the camera into your ally. The camera is not a judge, but one channel to connect people. Imagine you are talking to a close friend and look into the lens as if it were that person. Making eye contact with the camera conveys confidence and brings the audience closer. Furthermore, the more personal and natural your approach is, it will be easier to let go
2 – Write without the intention of publishing and remove the pressure of external judgment. At the beginning, make videos just for you, this helps to get used to one's own voice, expressions and the feeling of positioning oneself in front of the camera
3 – Practice every day, the ability to communicate in video improves with repetition. Propose a personal challenge to yourself: record a short video daily, even if you don't publish. In a short time, will understand the evolution
4 – Use a simple script. Note the main points you wish to address, but avoid memorizing word for word. Naturalness comes from understanding the subject and not from memorization
5 – Accept that perfection does not exist. Authentic videos create more connection than those that are overly rehearsed. Small mistakes are part of real communication, adjust what you can, but do not paralyze yourself with perfectionism
6 – Consider blocking or hiding some people on Instagram. If there are colleagues, relatives or acquaintances that you feel might judge or mock the content, consider hiding these people
7 – Adjust your posture and breathing. An open posture and controlled breathing help with confidence. Before recording, breathe deeply a few times and release the tension from your shoulders. This improves diction and naturalness
8 – Edit only what is necessary. The editing can help, but don't overdo it. Excessively cut videos can seem artificial. Allow your audience to see your true way of expressing yourself
9 – Watch the videos with a constructive eye. Upon reviewing your recordings, focus on what can be improved and what is already working. Avoid being overly critical – evolution comes with gradual adjustments, not with self-sabotage
10 – Start small, but start and know that the first video will always be the hardest. Don't wait for the ideal moment or the perfect equipment. Take the phone, press "record" and take the first step. The sooner you start, faster will lose the shame. And always remember: the audience values authenticity much more than perfection
