According to the National Institute of Industrial Property (INPI), 80% of companies do not have a trademark registration.Considering the problems faced by this decision, aSAFIE, reference in legal consulting, launches the free webinar "The Secrets of Trademark Registration", focused on entrepreneurs who seek to protect one of the greatest assets of a business: the brand. Registrations are open until November 29, 2024.
With the possibility of losing usage rights and infringing on the trademarks of other companies, the interest in trademark registration has grown in Brazil. The INPI states that registration requests have increased by 57% since 2019, reflecting a greater awareness on the part of the founders. Despite the increase, many are still unaware of the essential steps for a successful registration, and that is exactly the goal of the SAFIE webinar.
During the event, participants will have access to objective information, in a simple way, about trademark registration, including the step-by-step process from the initial research to obtaining the certificate. Topics such as the importance of this protection will also be addressed, how to avoid unexpected charges and what are the main mistakes that can cause legal complications if the process is not conducted correctly
Our goal is to simplify the trademark registration process and make it accessible to everyone. We know that brand safety is crucial for the success of any company, and we are here to help entrepreneurs secure that future without complications, affirmsLucas Mantovani, co-founder and partner of SAFIE
The continuous increase in registration requests is an indication of the relevance of the topic, especially in 2024, when Brazil recorded a growth of 13,8% in the number of requests compared to the previous year. This scenario reinforces the need for entrepreneurs to better understand the benefits and simplicity of registration to protect rights over the name and visual identity of companies
Access to the full content of the webinar can be guaranteed by registering on the websitehttps://a.safie.com.br/segredos-do-registro-de-marca
