The Junior Achievement (JA) Brazil Network, one of the largest social organizations for entrepreneurial education for young people in the world, and Meta, Instagram lady, Facebook, WhatsApp and Threads, among others, they promote free online courses for youth qualification for the digital market. The project is aimed at young people aged 15 to 29 and includes content on digital marketing, augmented reality (AR), preparation for the job market and encouragement of entrepreneurship
The action involves the JA Network in Alagoas, Bahia, Holy Spirit, Pará, Piauí and Rio de Janeiro, but access to the courses is available for young people from all over the country through the websitehttps://jasp.org.br/metainspira/
The initiative brings together projects already established by the two institutions: the Digital Marketing program, from Meta Blueprint, and the Trail Discovering the Future with Knowledge, from the Inspira JA Platform. In them, students learn to create content, manage social media and develop websites, among other skills
The executive director of JA Brasil, Alexandre Mutran, says that the mission of the partnership is to use technology as a tool for positive social transformation, empowering and supporting communities. And, according to him, reinforces the NGO's commitment to reaching the maximum number of young people with its platforms
"The partnership with a company like Meta", that invests so much in technology, allows us to further expand the reach of Junior Achievement in Brazil and bring entrepreneurial education to more young people who need guidance to enter the job market, says the executive director
