The NRF Retail's Big Show 2025, held in New York from January 11 to 14, brought essential discussions for the future of retail, with a focus on the transformations driven by generative artificial intelligence (AI) and media networks in retail (Retail Media)
The coordinator of the retail department at ESPM, Ricardo Pastore, was present at the event and states that the discussions on generative AI demonstrated how this technology is reshaping the daily operations of retail company offices. "From the creation of automated omnichannel marketing campaigns to product personalization and operational optimization", AI promises to enhance the efficiency of companies and enrich the customer experience, say. Shepherd, however, believes that its integration requires cultural changes, focusing on the requalification of teams and the creation of a collaborative environment between humans and machines
Retail Media has been identified as one of the main monetization opportunities for retailers. Transforming physical and digital spaces into advertising platforms and data hubs for brands is a strategy that not only increases revenue, but also strengthens the role of retail as a direct connection point with the consumer, completes the coordinator of the retail center of ESPM. During the event, some platforms were presented in the self-service model, aiming to provide the retailer with a mechanism for the operations of the processes that will have, at one end, the advertisers and, in the other, the consumers
Pastore says that the fair was a show on its own, with technologies like smart carts, automated price displays and interactive displays that represent the future of physical stores. These innovations are not just isolated solutions, but parts of an integrated approach that unites experience, convenience and data in a single ecosystem.”
Based on your immersion in NRF 2025, the professor from ESPM emphasizes that retail is in a moment of profound transformation, в якому баланс між технологією та гуманізацією буде важливим для успіху.
