For the second consecutive year, the Itaú Cube, the largest innovation hub in Latin America, he sat down themain corporate innovators meeting of the year. Organized byInnoscience, the event took place on June 20 and brought together more than 500 professionals focused on corporate innovation, with the aim of promoting the exchange of experiences and knowledge about the trends and challenges of the sector
This meeting is a unique opportunity for professionals from different sectors and companies to share their experiences and learnings about innovation. Furthermore, it is a space to discuss best practices and strategies that will impact the market in the coming years, contributing to the development of the corporate innovation ecosystem in Brazil, highlightedMaximiliano Carlomagno, co-founder of Innoscience
Carried out in a hybrid way, allowing participation both in person and online, the event was made available in full for those who wished to watch or revisit the lectures and panels. To access the content, just click here – https://www.youtube.com/watch?v=k6VeBuuNkVs.
Below, the specialists from Innoscience highlight the five most valuable insights extracted from the 2024 edition of Innovation Unlocked for corporate innovation professionals
Innovation serves different roles in different companies: Innovation should not be an end in itself, but a vehicle for execution and renewal of companies' strategy. Thus, in an agricultural commodities producer innovation can be a vehicle for efficiency while in a food and beverage company it can be a way of diversifying the portfolio by entering new businesses adjacent to the core business. This depends on the strategic context of the sector and the company
Incremental innovations are as relevant as disruptive ones: Disruptive innovations introduce technologies that are more accessible, convenient and easy to use and has the potential to replace incumbent players. However, the largest share of a company's innovations are incremental that improve products, current services and processes. Innovation leaders need to balance efforts between disruptive and incremental to ensure current viability and future survival of their businesses
Innovation area, yes or no? The most innovative companies in Brazil have already surpassed the false dilemma of having or not having a dedicated structure for innovation. These companies have, currently, a series of structures dedicated to innovation and, також, innovation disseminated as an organizational capability. The most innovative companies combine these different structures and integrate them through governance and innovation portfolio management
Open innovation is a tool for everyone but not for everything: In the last twenty years, companies have discovered that they can enhance their innovation efforts through collaboration with the innovation ecosystem. Currently, more than 5.000 Brazilian companies establish, systematically, relationship with startups. This is an innovation mechanism that can be very efficient, but not all projects are suitable for partnering with startups
Generative AI can enhance creativity and project development: Generative artificial intelligence is a technology with enormous potential to boost efficiency, creativity and scope of the innovation process. The cases presented in Unlocked showed that technology can be used in intrapreneurship and open innovation programs to enhance human intelligence to generate and refine better innovation proposals
