Artificial Intelligence (AI) has established itself as one of the main tools to accelerate innovation in companies. According to a recent survey, scientists assisted by technology managed to make 44% more material discoveries, register 39% more patents and create 17% more new products. These numbers reflect the growing impact of AI on digital transformation and the competitiveness of organizations. To help companies make the most of this technology,the survey "Main AI Ideas for Innovation Management", produced by Innoscience, specialized consulting in corporate innovation, presents seven essential strategies for integrating AI into innovation processes
AI has established itself as a key driver in innovation management, offering competitive advantages through process optimization, acceleration of decisions and improvement in results. So that technology brings real benefits, it is necessary for it to be integrated in a structured way into the internal processes of companies, with a planned approach that involves training the teams, integration of Artificial Intelligence tools and promotion of a culture of innovation
In the survey, Felipe Scherer, corporate innovation specialist and co-founder of Innoscience,proposes seven strategies that enable the effective integration of technology in corporate innovation activities. These approaches aim to maximize the benefits of technology, facilitating digital transformation and helping companies become more competitive.Check out the complete survey with the seven strategies to integrate AI into corporate innovation inlink. See the following strategies
Create synthetic personas to simulate human behaviorUse AI to create synthetic personas that simulate human behavior, allowing to test ideas and adjustments before a real launch
Use AI to help innovators learn fasterAI tools help innovators access data and insights quickly, accelerating the process of learning and adaptation
Brainstorming new ideas using AI to be more creativeAI can provide data-driven suggestions, expanding the field of ideas and stimulating creativity in brainstorming sessions
Set up agents to perform tasks in the innovation processConfigure AI-powered agents to perform repetitive and analytical tasks, allowing the team to focus on more creative activities
Transforming open innovation with AIAI facilitates external collaboration by integrating data from different sources, accelerating open innovation and generating new solutions
Manage innovation projects better using AI as a co-pilotUse AI to monitor and adjust projects in real time, ensuring that the innovation processes follow the established schedule and objectives
AI as support in decision-makingAI provides detailed analyses that help make more informed decisions aligned with the company's strategies
These strategies are essential for companies looking to stand out in the market and accelerate their innovation processes. The AI, when applied correctly, not only improves internal processes, but also positions organizations competitively against market challenges
Artificial Intelligence has the power to transform not only internal processes, but also the way companies position themselves in the face of market challenges. Felipe Schererexplain: "AI does not replace human skills in the process", but amplifies. Companies that combine Artificial Intelligence and human intelligence are able to create better projects and generate real impact on businesses.”
In addition to improving decision-making, Artificial Intelligence reduces operational costs, accelerates experimentation and democratizes innovation within companies. For this transformation to be effective, leaders must adopt an innovative mindset, empower your teams and integrate AI tools strategically.A practical example of these strategies is InnoUP, corporate innovation intelligent assistant of Innoscience. With embedded Artificial Intelligence, InnoUP has supported more than 500 projects in leading companies in Brazil, helping to map opportunities, structure processes and accelerate results. The platform facilitates innovation management, broadening the view on opportunities and challenges and enhancing the creation of innovative solutions. For more information, access thelink.
