AiD, one of the most innovative advertising agencies in the country, leads an unprecedented action of theNikefor Black Friday, focusing on its digital channels and app. Between the 21st and 24th of November, the brand will offer coupons with exclusive discounts for selected products in five segments: Skate, Race, Football, Training and Basketball. The action will distribute promotional codes of 15% to 25% OFF, or fixed amounts of R$ 200 to R$ 300 in discounts for selected products.
The project will involve the participation of athletes and brand partner influencers, that will produce special content to be shared on their social media. They are part of the campaign, Kelvin Oliveira, seven-a-side football player, Pâmela Rosa, two-time world skate champion, Karol de Souza, influencer focused on basketball, Almir Jr, Olympic finalist in the Triple Jump,and Ju Mammoth, fitness influencer.
To ensure access to the coupons, users will need to follow the content on the social media of influencers and athletes and find the promotional codes, that are hidden in the videos. These codes can be redeemed exclusively on the Nike App.
For Camila M. Coast, CEO and partner of iD, addressing different sports segments within the campaign is a direct way to inspire consumers. The great insight of the action is to take ownership of the commercial date, bringing an important reflection to the consumer on how sport is an important valve in our route. Therefore, the search and rescue of discount coupons in an unprecedented and interactive way, with the participation of athletes and influencers, endorse this message even more, arguments.
In addition to the participation of content creators, the strategy also includes the production of UGC content, focusing on reverberating the action on the Nike App.
Technical sheet
Campaign: Black Friday Nike
Product: Nike App
Titles: Football, Basketball, Skate, Training, Race
Client: Fisia – Official Nike Distributor in Brazil
Marketing Director: Gustavo Viana
Marketing CDM Executive Manager: Mariana Pires
Senior Marketing. Manager: Thiago Lia
Marketing Coordinator: Guilherme Salgueiro
Brand Creative Manager: Livia Pinheiro
Brand Creative Specialist: André Ferros
Agency: iD
CEO: Camila Costa
Executive Business Director: Alessandra Sant’Ana
Business Director: Cristina Kuchiki
Business Manager: Carolina Vieira
Director of New Business: Marina Fagionato
Chief Operating Officer: Thiago Carneiro
Executive Creative Director: Sthefan Ko
Creative Director: Guga Diehl
Head of Storytelling: Jorge Ponce Betti
Essay: Fábio Brandão
Art Direction: André Pauletti
Production Directors: Paula Saraiva and Marisa Toledo
General Director of Strategy and Insights: Marco Sinatura
Strategy Director: Juliana Meirelles
Influence Director: Renato Santoliquido
Strategy Manager: André Costa
Head of BI: Priscila Sanita
BI Director: Eduardo Bernardo
Audiovisual Producer: Paranoid
Producer: Paranoid
Direction of Scene Film: Pedro de la Fuente
Executive Production: Marcel Weckx and Luiz Armesto
Producer service: Fernanda Sousa and Karina Vallesi
Creative Research: Bruno Mota, Isabel Azevedo, Bruna Melo
Production Coordination: Fernanda Hernandez
Coordination Assistants: Camila Aureliano, Dulce Fernandes and Juliana Romano
Director of Photography: Pedro de la Fuente
Camera operator: Arthur Miceli "Kao"
Assistant Director: Juliana Antich
2a Assistant Director: Bruna Bismara
Production Direction: Gisela Takara
Costume: Luise Federman
Against the Rule: Rodrigo Silva dos Santos
Make/Hair: Simone Souza
Rental Producer: André Bustamante
Post-production coordination: Layssa Pascher
Coordination Assistant: Igor Luis
Post assistants: Kaio Shot and Felipe Franco
Editor: Pedro de la Fuente
Finisher: Arthur Schneider
Color correction: Bleach Movies
Sound Producer: Cabaret
Music Production: Mauro Kuschnir
Composer: André Henrique and Guilherme Azem
Mixing: Gab Scatolin
Finalization: Mauro Kuschnir and Gab Scatolin
Service: Ingrid Lopes, Junior Freitas and Barbara Russiano
Coordination: Chandra Lima, Mavi Capelasso, Leonardo Vieira and Débora Mello
