The Interactive Advertising Bureau (IAB) Brazil announced the holding of a masterclass titled "Practical Use of Generative AI in Digital Advertising". The online event, scheduled for August 1st, from 10am to 12pm, will bring together renowned executives from the advertising industry to discuss how Artificial Intelligence is transforming the creation and execution of advertising campaigns
A masterclass will address crucial topics such as advanced large-scale personalization of advertising content and the use of accurate data to increase the efficiency and results of campaigns. The online format will allow professionals from all over Brazil to access the insights offered by the speakers
Among the confirmed participants are Marcondes Farias, Product Marketing Director of Microsoft Brazil and Mexico; Lui Lima, creative director at Talent and professor at Miami Ad School; Lucas Reis, president of ABMP and Chairman VP of Zygon AdTech & Data Solutions; Leo Villanova, CEO of Villanova Digital; and Patrícia Souza, Country Manager at Channel Factory
Each speaker brings a wealth of experience in their respective fields, from technology and creation to digital marketing and data analysis. Your combined knowledge promises to provide a comprehensive and practical view of the use of AI in digital advertising
The event is a unique opportunity for industry professionals to update their knowledge on the latest trends and techniques in AI applied to digital advertising
For more information and registrations, interested parties can access the official masterclass page through the link provided by IAB Brazil
