AIntelipostshared the stage with theRiachueloandArezzoto discuss how both companies transformed data into growth strategies. The round table, it happened last Thursday, 27, at the Fashion & Beauty Congress, a meeting of market leaders held at the Anhembi Convention Center, in São Paulo.
While Arezzo had a 20% increase in freight conversion after adopting Smart Freight, Riachuelo started working with Intelipost and other partners to enhance the company's omnichannel strategy, using data from the leader in logistics intelligence in the country. The success of the partnership was so significant that it also led to the adoption of the 360 Control Tower solution, released at the end of 2024.
How can we communicate to the client 'sorry, your order will be delayed without compromising the experience? This can be bad, but it is much better than him having to call to complain. With the 360 Control Tower, we observed a significant reduction intaxa de contato, because, regardless of the approach – be it informing a delay or apologizing –, the impact for the customer is smaller. This solution brought the operational team the ability to anticipate logistical problems, what, in Brazil, are common, statedBruno Capuzzo, IT and Logistics Manager at Riachuelo, to those present at the "Solutions Stage".
Having the opportunity to discuss this topic with major players and clients is essential to generate valuable insights for the sector. These dialogues allow us to better understand the challenges and opportunities of the market, in addition to driving increasingly strategic solutions. It is part of Intelipost's DNA for customers to bring ideas and for us to build together, the work, to address the bottlenecks, highlightedLeandro Gravena, CFO&COO of Intelipost.
These discussions highlight how innovation in logistics is crucial to meet the growing demands of the fashion and beauty market, providing more agile and efficient operations.
