When Larissa Isensee started working at her grandfather's textile factory, that carries your surname, at 14 years old, she could hardly imagine that, a little more than a decade later, would be leading the business with a strategic vision that would transform it into a success. Today, at 26 years old, is the CEO of the only industry in Brazil specialized in the manufacture of circular looms for fabrics from already scrapped machines, offering savings to its customers.
Still a teenager, took on the challenge of selling textile machines. I have always wanted to understand every detail of what I was selling. Knowing how the machines work was essential for me to instill confidence in the clients, account. Her dedication to improving her sales techniques and deeply understanding the products made her a leader and sales expert at a very young age.
When your grandfather decided to retire, she saw an opportunity that few would dare to seize. At just 22 years old, took over the governance of the company, leasing the industry with the challenge of rebuilding it. According to the 8th editionWomen na Sala de Reuniões, research conducted by Deloitte, global consulting and auditing firm, only 6% of CEOs are women worldwide. "I never let myself be intimidated". What matters is how much you are willing to learn and dedicate yourself, affirms.
At the time, the factory was facing debts and a modest revenue of R$ 1,2 million per year. Larissa, with your experience in sales, identified the biggest problem: communication with clients. I knew we needed to change the way we connected with people. It was necessary to do more than sell; it was necessary to inform and detail to our clients about the circular loom and its advantages, explain.
With this turning point, that was decisive for the growth of your new business, she restructured her team, investing in specialized training. Each employee needs to be a specialist. They are not there just to sell, but to clarify doubts and build trust, highlights
In just two years, the young CEO not only managed to renegotiate all the debts of the industry, as well as tripling the revenue, that jumped to almost R$ 4 million in 2024.
One of the differentiators of the industry is the manufacturing of circular looms from already scrapped machines, something unique in Brazil. This sustainable solution allows small entrepreneurs to save up to 70% on the initial investment, facilitating access to high-quality equipment.
Innovation and excellence in service have not only consolidated your leadership in the national market, but they also opened other borders. Today, exports exclusive circular knitting machine parts to all of Latin America, breaking barriers and taking Brazilian expertise beyond our borders.
Young, however determined, Larissa Isensee uses her expertise in sales and leadership spirit to make her mark in the history of the Brazilian textile industry. For her, the secret of success lies in the passion for what you do and the courage to innovate. "My greatest motivation has always been to show that", with knowledge and determination, it is possible to turn even the greatest challenges into opportunities
The story of Larissa is an inspiration for young entrepreneurs who dream of making a difference. The future belongs to those who believe in the power of ideas and in working with responsibility. This is the message I want to leave for everyone, concludes the young CEO.
