TheEcommerce in Practice, largest e-commerce school in the world, has just released thePlaybook Black November, a complete and free guide for companies that want to make the most of the month of November, that has already established itself as "Black November". The publication, that can be downloaded for free, brings data and tips on how to prepare e-commerce for a sales avalanche and stand out during the most profitable time for retail
Data from Nuvemshop indicates that, between 20 and 26 November 2023, small and medium e-commerces generated R$ 163,5 million – a sample of the potential of this period. But the reality is thatthe epocha premotional starts long before, and the sales opportunities as well. Another piece of data, provided by RTB House, shows that the month is one of those that records the highest peak of conversion globally, with 20% more than the others.
According to Bruno de Oliveira, CEO of Ecommerce in Practice, Black Friday is not limited to the last Friday of November; it extends throughout the month, continuously attracting consumers. Many retailers miss out on capitalizing on this opportunity by not adapting their sales strategies to the new consumer behavior, that often anticipates purchases
The guide that will transform your sales
ThePlaybook Black Novemberdelivers powerful strategies to boost sales in digital channels like WhatsApp, Instagram, marketplaces and online stores. Another relevant aspect for sales success during this period, according to the guide, it is the organization to handle a high volume of sales and provide a good shopping experience, what requires planning and market analysis
To get an idea, 39% of consumers intend to shop on the date, according to the research Panorama of Black Friday Consumption 2024, produced by Globo. But, among the respondents who are not planning to participate, discounts over 50%, free shipping and fast delivery can make them change their mind. The guide teaches how to capture that undecided slice, turning them into loyal customers
Besides the playbook, the Ecommerce School in Practice – recognized as the "Netflix of e-commerce" – offers courses in one place, tools and support for entrepreneurs at all stages of the e-commerce journey Among experienced teachers who deeply understand the daily operations of businesses and are aware of the main retail trends, there are names like: Bruno de Oliveira, Letícia Vaz, Babi Tonhela, Uana Amorim, Rafael Kiso, Diego Santana, Rodrigo Giraldelli, Letícia Vaz, Thiago Franco, Bruno Brito and much more
Service
Playbook Black November: the guide to selling all month long in November
Download linkhttps://enp.vc/playbook-bf?utm_source=organico&utm_medium=imprensa&utm_campaign=lead&utm_content=release-out-24
