The technology multinational Senior Sistemas announces the launch of thepodcast"It's more than tech", that brings in specialists from giants like Disney, Nasa, Heineken, AWS and Oracle. Intelligent conversations address topics such as leadership, businesses, technology and innovation applied to the market. The initiative arises at a time when the consumption of audio content is on the rise, reflecting a transformation in the way executives and business managers seek reliable information to define strategies and make decisions
According to the study "Inside Audio 2024", from Kantar IBOPE Media, nine out of ten Brazilians consume some type of audio in their routine. The radio, for example, reaches 79% of the population for at least three hours and 55 minutes daily. In this scenario, thepodcastscontinue to gain ground, with 43% of radio listeners indicating that they also listenedpodcasts, with 48% consuming this format weekly. Only on Spotify, channel where the podcast will be published, the platform brings together more than 640 million active monthly users worldwide
The Corporate Marketing Head of Senior, José Krasucki, highlights that the company's new podcast was designed to prioritize editorial content that naturally integrates into the journey of professionals and c-levels from various sectors. The focus is on sharing unbiased and high-quality ideas, promoting the growth of leaders and companies
Our goal is to promote the exchange of real experiences and learnings, connecting specialists who are on the front line of innovation. We want to inspire leaders and managers with innovations capable of generating a positive impact on their businesses, Krasucki states
First episodes discuss Innovation and Generative AI
Diverse themes that permeate the business universe, as digital transformation, people management, finance, ESG, diversity and inclusion, and new technologies, will be explored in the program
Presented by journalist Rodrigo Sigmura, the premiere episode of "It's more than tech", already available, addresses the application of Generative AI in practice. Considered one of the most disruptive technologies of today, it was the center of the conversation among experts from two of the largest cloud computing players in the world: AWS and Oracle
With the participation of the CTO of Senior Sistemas, Evandro Pires; from Latam Solution Advisor at Oracle, Alaydes Morais; and ofcabeçaof genAI from AWS in Latin America, Ricardo Alem, the debate bringsinsightsabout how large corporations are using this technology to shape the future of business
"In this first episode, listeners will be able to understand how generative AI is already being used at different levels and the impact of its use on organizations' strategies. It will be an opportunity for managers and enthusiasts to update themselves on how technology is being applied in practice, supporting from decision-making to value creation for companies, explain José.
The second edition of "It's more than tech" will be available on Senior's profile on Spotify starting January 29. The episode will feature a chat between thecabeçaof Innovation of Senior, Anderson Torres, and the global director of sales and marketing at NASA, Frank D’Costa, also a specialist in Disney Culture, Leadership and Innovation.
With extensive experience in leading strategic initiatives in global corporations, Frank sharesinsightsabout how companies can adopt innovative practices to stand out in increasingly competitive markets. The episode will address topics such as the role of leadership in driving innovative initiatives, strategies to overcome cultural and technological barriers, and the importance of connecting innovation to the real needs of the market
With an approach that combines relevant content, renowned voices in the market and accessible discussions, "É More Than Tech" will have biweekly episodes, released always on Wednesdays
