On 23 April the World Book Day is celebrated. The date was declared in 1995 by the United Nations Organization (UNESCO) to pay tribute to works and authors from around the world, além de incentivar o acesso à leitura. Great names in literature are revered on this day to acknowledge the reach of books responsible for creating links between the past, present and future, establishing a bridge between generations and cultures.
To celebrate the date, founders, CEOs and C-level executives of companies like Bemobi, Cenp, KaBuM!, Omie, OmniChat, Revo, Simpress,SIS Innov & Tech,Sólides and Superlógica, indicate what your current reading tips are or those that are most memorable in your repertoire. The works are part of their personal and professional journeys, which contributed with reflections, learnings and even in decision making
The recommendations range from classics, best-sellers, highlights of our country and internationally, até novidades nas prateleiras ou estantes virtuais. The selection is a good choice for those who want to start new readings and build a high-level collection. See the list below
Book tip: Companies built to win, by Jim Collins
The book ‘Empresas Feitas para Vencer’ presents inspiring examples that illustrate how to build and maintain a successful organization. Also shares powerful lessons on leadership and building strong teams, que refletem directamente no desenvolvimento dos profissionais e da empresa. It shows that success comes from humble leaders, but more determined, and the concept of 'the right person in the right place' reinforces the importance of aligning individual purpose with company objectives, something essential for everyone to prosper. For me, it is a reminder that brilliant careers are built where there is culture, vision and, перш за все, people committed to evolving together.”
Fabiano Ferreira, Director of Logistics and Transportation at KaBuM
Book tip: “Stolen Focus: The attention thieves of modern life”, de Johann Hari
The book details the author's sabbatical experience with a non-digital routine, addressing behavioural issues of the modern world in the face of excessive technology use. Hari discusses the anesthetic impact that this excess has on the human being and its consequences such as sleep disturbances and increased anxiety, correlating material with scientific research. All of this in an accessible language and exciting reading.”
Fabio Gabaldo, Business Director of KaBuM
Book tip: “Outlive: The art and science of living longer and better”, de Peter Attie e Bill Gifford
I highly recommend reading for everyone working in high-pressure environments. This book has a very broad and holistic perspective on our most precious asset which is health. Here are five important pillars of health mentioned: physical exercise, sleep quality, nutrition, suplementation and emotional health. Nowadays, with the excess of information and pressure in the corporate environment, caring for yourself and prioritising yourself are the first steps not only for your personal success but also for your team and your company.”
Georgia Rivellino, Marketing Director, Simpress Products and Solutions
Book tip: "The courage to be imperfect: how to accept your own vulnerability, vencer a vergonha e ousar ser quem você é, de Brené Brown
The courage to be imperfect represented a turning point in my career. I have always considered that showing vulnerability was a negative thing, especially for being a woman, associating this with the idea of fragility or lack of control. Brené Brown shows exactly the opposite: that vulnerability is an essential strength for personal growth and building genuine relationships. The book explores how, by accepting our flaws and limitations, we free ourselves from shame, allowing to live a more authentic life
Mauricio Trezub, CEO da OmniChat
Book tip: "Playing to Win: How Strategy Really Works", from A.G. Lafley and Roger L. Martin
Jogar para vencer oferece uma abordagem clara e direta para a criação de estratégias eficazes. The authors turn complex concepts into something practical, presenting a structured process for strategic decision making. I like that the examples from Procter & Gamble show how these strategies can be successfully implemented, regardless of the size or sector of the business
Book tip: “7 Powers: the foundations of Business Strategy”, de Hamilton Helmer
"7 Powers" presents seven sources of strategic power that can ensure lasting competitive advantage. The book offers a new perspective on how to build solid strategies, indo além das abordagens tradicionais. The clarity of concepts and the emphasis on creating sustainable competitive advantage are fundamental for entrepreneurs seeking long-term success
Ale Garcia, co-founder and co-CEO of Sólides
Book tip: "Outsiders: Eight Unconventional CEOs and Their Radically Rational Plans for Success", de William N. Thorndike
The book dismantles the myth of the charismatic CEO and shows, with real data and stories, como alguns dos líderes mais bem-sucedidos da história empresarial norte-americana construíram valor extraordinário não com discursos inspiradores, but with disciplined financial decisions, pensamiento independiente y enfoque en asignar capital de manera racional. The work reveals a subtle leadership model, efficient and deeply strategic, showing an alternative way to the traditional management method. The combination of this strategy with great energy, aligned with a transformational and inspiring goal, is super powerful
Pedro Ripper, co-founder and CEO of Bemobi
Book tip: “The end of the world is just the beginning”, de Peter Zeihan
The end of globalization scenario, abordado no livro, became even more relevant with the recent global tariff war initiated. The book prompts reflection on how to review business strategies and understand local dynamics in the face of uncertainties.”
Book tip: “The Next Wave: Artificial Intelligence Power and the Greatest Dilemma of the 21st Century”, de Mustafa Suleyman e Michael Bhaska
The book discusses how Artificial Intelligence is transforming our lives and businesses, bringing valuable insights to anticipate trends in a rapidly changing environment and reinforcing the importance of continuous learning and adaptation.”
Rodrigo Otávio Nascimento, CFO of Revo
Book tip: "The Wealth of Nations", de Adam Smith
A classic that withstands the test of time. Adam Smith reminds me that, behind the numbers and models, there is human nature and the pursuit of collective prosperity. I always turn to him to understand how incentives shape markets — and how this still reverberates in business decisions today
Book tipCapitalism in the Surveillance Era, de Shoshana Zuboff
A book that redefines how we perceive value in the 21st century. Zuboff shows how data has become a central asset in business decisions and the digital economic model. Para os níveis de direção, it is a provocative and necessary read to understand the new drivers of growth, the dynamics of technological power and the role of leadership in this constantly changing scenario
Talita Zampieri – CMO of the Superlógica Group
Book tip: "Ensemble" – De Solo a Sinfonía – by various authors
The project, que tem coordenação do movimento 'Uma Sobe e Puxa a Outra', presents inspiring stories of 139 women, que trazem relatos reais de superação, leadership and resilience, transcending borders and generations, and that I had the pleasure of collaborating. Além de relatos reais de mulheres que estão transformando o mundo em diversas áreas, in my chapter I encourage leaving seeds of self-love and wisdom planted in the soil of time, with the courage to truly know oneself.”
Book tip: "Make It Happen" (Lean In), de Sheryl Sandberg
This book is straightforward, inspiring and full of real experiences. Sheryl, ex-COO do Facebook/Meta, traz histórias pessoais com dados e pesquisas sobre o espaço da mulher no mercado de trabalho, focusing on how women can achieve and exercise leadership without giving up who they are. A piece of advice I carry for life is 'sit at the table', that showed me how important it is for a woman to take the lead, to position oneself, raise your hand and propose ideas and solutions wherever you are.”
Book tipOswald de Andrade, mau selvagem, de Lira Neto
Very well written, rescue the history of São Paulo, of our citys culture, of the 22 Art Week, The Anthropophagic Movement, her passion for Tarsila do Amaral, your pieces, books and controversies, showing how the elite behaved and influenced behavior, the arts, the dance, theatre, the press and politics
Thiago Cappi, CEO of SIS Innov & Tech
Book tip: "Evaluate What Matters", de John Doerr
This book is an excellent introduction to OKRs (Objectives and Key Results), and shows how companies like Google and Intel successfully applied this methodology. The main feature of the book is practicality: it offers clear and real examples that help understand how to align teams and generate focus. This is the ideal reading for those seeking strategic clarity, objectives measurable and culture of accountability for your company.”
Book tip: "The rule is to have no rules", de Reed Hastings y Erin Meyer
This book is a fascinating study of Netflix culture, based on freedom with extreme responsibility. The collaboration between Reed Hastings (CEO of Netflix) and Erin Meyer (organizational culture specialist) brings a unique combination of practice and theory. The book shines when it shows the "cultural shocks" and how Netflix adapts (or imposes) its culture in different countries. Ideal for leaders who want to challenge traditional structures and build bold cultures.”
