One of the three most used social networks by Brazilians in 2024, Instagram has more than 134,6 million active profiles in the country, according to the study published by DataReportal. Whether to seek inspiration, learn or entertain oneself, users seek genuine connections with the accounts they follow, whether they are brands or influencers.
In this scenario, in which consumers seek more than posts about products and services, Júlia Munhoz, with your extensive experience in digital marketing and social media, launch the bookUnveiling Instagram. Published byDVS Publisher, the work presents detailed strategies to grow on the platform, build a solid relationship with the audience and turn followers into engaged customers.
The work highlights the deepening of the different types of consumers and their needs. Munhoz teaches how to adjust communication to reach each person more efficiently, from those who are already ready to buy and just need a little push, even those who do not yet know that a product or service can be the solution to the problem.
According to the author, producing content goes beyond simply posting: it is about educating and engaging the consumer, expanding your perception of the value of the product or service. Among the most common mistakes pointed out in the work, there are inconsistencies in the postings, the lack of clarity in the objectives, the lack of knowledge of the metrics, the reproduction of others' ideas without personalization and the monotony in content formats. To achieve real results, it is necessary to have planning and follow a strategy.
[…we cannot turn our profile into a sales catalog, but rather in a place where people seek inspiration, learning and entertainment. This is the experience that a user seeks within Instagram. Creating this environment intelligently, sales arise as a consequence of a good relationship and developed content production, with the right moments to offer. The balance between information production and sales promotion is essential
(Unveiling Instagram, p. 80)
Bringing together theory and practice, with methods to create engaging videos, conduct successful live sessions and increase engagement in stories and on the profile, Unveiling Instagramit is the ideal reading for content producers, digital influencers and brand owners who want to grow on the platform. With practical exercises, the reader has the opportunity to apply the learnings from each chapter, developing a profile that connects with the audience, fosters followers and turns them into customers.
Technical sheet
TitleUnveiling Instagram: The step-by-step guide to increasing followers, engagement and sales
AuthorshipJúlia Munhoz
Редактор:DVS Publisher
ISBN 978-6556951362
Pages 260
PriceR$ 89,90
Where to findAmazon
About the author
Júlia Munhoz was born in Brasília and, since 2012, has built an inspiring career in digital entrepreneurship. Using social media as a tool, she transformed her business, gained followers and helped thousands of people do the same. With a practical and passionate approach, she works to help each person reach their maximum potential and transform reality. The very trajectory of success in the digital world reflects its mission: to share knowledge and strategies that enable freedom, allowing more people to achieve success in their businesses and in life.
Author's social media:
- Instagram @jumunhoz
- Site: Júlia Munhoz
