With a background that blends journalism, music, immigration and motherhood, the journalist Carol Tavares has just released the e-bookAs a human among algorithms. The work proposes a new way of thinking about content marketing, united strategy, sensibilidade e propósito. The publication is a direct response to the exhaustion of automatic formulas that have taken over social media
We don't need more posts saying the same old thing, with an automatic tone of voice. We need messages that truly touch someone, creating connection and turning audiences into people who want to join the brand, afirma Carol, your experience of over 15 years with communication and audience behavior in the e-book. With accessible language and practical examples, the author invites small businesses, criadores e profissionais autónomos a construírem uma presença digital com mais verdade e menos ansiedade
Divided into clear chapters, the book explores from creating content with purpose to consciously engaging with algorithms. There are still self-knowledge tips based on studies, with the aim of teaching authentic communication that also sells. Authenticity has become a trend – good thing! But it is still being misunderstood. It is not about exposing everything, but rather to position oneself with clarity and coherence, score the author
The e-book is now available for online purchase on Kindle (Amazon) and marks the beginning of a series of projects by the journalist focused on creating soulful content
