Business leaders and C-level executives need to reinvent themselves after many years in their careers, and the reason is the transformation caused by digital marketing. The technological advancement and the need to connect with an increasingly online audience have created an environment where innovation is not only desirable, but necessary for business growth. This is how these tools evolved from an optional strategy to an essential one, redefining the way companies communicate with their customers and expand their operations
The data indicates that digital investment is worth it. After all, 89% of consumers start their shopping journeys with online searches, according to a Gartner survey. Salesforce also points out that companies using marketing automation can generate up to 451% more qualified leads compared to companies that do not use this tool. This reality reinforces the importance of a well-structured digital marketing strategy to achieve and maintain relevance in the market
Thiago Finch, one of the most recognized names in this sector in Brazil and CEO ofTicto, highlights the importance of this transformation in your journey. "My first contact with digital marketing was in 2014", through an email from an American selling an info product. At that moment, I realized the potential of digital to reach people in different parts of the world simultaneously. Since then, "I have already billed more than 200 million reais in this market", explain
Adaptation and growth in the digital environment
The digital marketing market has undergone exponential growth in the last decade. The growing dependence on technology, the change in consumption habits and the COVID-19 pandemic further accelerated this trend. The fact is that consumers are more informed and demanding, seeking personalized experiences. The emergence of new technologies, as artificial intelligence, big data and virtual reality, opened new possibilities for this communication sector, allowing more effective campaigns
This evolution allowed Finch to expand its operations beyond social networks, becoming an influential figure. У 2021, he decided to launch his first training, direct result of the demand from your followers. It was at that moment that I saw how much I could change realities and impact generations. With an initial investment of R$124 thousand, the course generated a revenue of R$24 million, remind. Two years later he made the biggest launch in Latin America, helping more than 40 thousand people to start businesses online. This success demonstrated the effectiveness of its digital strategies and the ability to turn followers into loyal customers, something that Finch has always considered essential for its performance in the market
The quick adaptation to the digital environment also allowed Thiago Finch to become a partner at Ticto, an innovative platform in the online sales market. I was looking for a platform that offered an excellent user experience and technological innovation. A Ticto provided me exactly that, and today, as CEO, "I work daily to keep the company at the forefront of the market", affirms Finch.
This partnership expanded the reach of its operations and consolidated its position as a visionary entrepreneur, able to identify opportunities in emerging markets, always focused on innovation and user experience. As a digital influencer and entrepreneur since adolescence, I already had a vast understanding of the needs and desires of the audience, in addition to a significant presence on social media. Logo, upon becoming CEO of Ticto, I was able to further express my skills and expertise in business management, product management, and mainly, "conquer equity", complement
Strategies and the future of digital marketing
In addition to digital strategies, Thiago Finch attributes a large part of his success to the environment around him and the people he chose to connect with. Since the beginning of my journey, I realized the importance of being surrounded by people who share similar goals and ambitions. I distanced myself from colleagues who did not have the same goals as mine, and consequently, I had to align the way I dressed, how I communicated and how I negotiated, comment.
The search for an environment conducive to growth was one of the determining factors that led him to stand out in the market, allowing you to build a network of influential contacts that strengthened your business initiatives
Today, as a leader of a large organization, Finch is dedicated to innovations that keep Ticto competitive. "The improvements of Ticto are always developed by listening to our client", that is to say, who uses the platform daily. Furthermore, we observe the market outside of Brazil, since trends occur first in other countries before arriving in ours. This is our differentiator, explain
When reflecting on the next steps, Finch believes that continuity will be the key. The future of digital marketing will be based on continuity products. The challenge for the coming years will be to keep the customer connected to you or your company through recurring services, like monthly subscriptions, always delivering high quality, points
And, for those who dream of following a similar path, advises. "Don't give up until you achieve your ultimate goal". The world is surrounded by average people who are content with little, be different. Understand your target audience and present a solution that truly satisfies them, to the point of recommending it to other people. It is a fact that an entrepreneur with a thirst for innovation and a desire to create disruptive products and brands has a promising path in building successful businesses, concluded the expert
