Years ago, when pizza orders were made by a landline phone and the menu options were practically limited to mozzarella and calabrese, it was not possible to imagine how the digital era would be a crucial element both in acquiring new customers and in retaining existing ones. In the food sector, the strategic use of advanced technologies can significantly transform operations and customer experience
Elvis Marins, partner-owner of the Pizza Now chain, highlights the importance of management systems and delivery platforms in the evolution of the business. "The implementation of robust systems and efficient platforms has been fundamental for the success and growth of franchises", affirms Marins
Being competent in operation is crucial, mainly in the franchise sector, where everything is standardized and must follow a quality standard. Being effective and avoiding waste are essential factors for the brand's success
As a tool, a Pizza Now uses, one of the main franchise management systems, that offers full support for deployment and includes a corporate university to enhance training efficiency. Furthermore, the system has a ticket module that centralizes communication with the franchisees, facilitating daily management
Another crucial component is the order management solution that controls finance and inventory, besides optimizing the preparation process. This allows for real-time remote control, managing the internal flow and avoiding delivery delays,"explains Marins
In addition to the mentioned systems, the franchise invests in its own delivery platform, in addition to a partnership with iFood, where all the stores achieved the highest rating. "Our goal is always to prioritize efficiency", ensuring that the pizza arrives tasty and hot to the customer, maintaining high standards of quality,concludes
The integration of advanced technologies not only modernizes store operations, but also plays a crucial role in ongoing success and customer satisfaction. Technological innovation can serve as a significant differentiator in a highly competitive market, ensuring that the franchised units have high revenue. A Pizza Agora, for example, aims to exceed R$20 million in 2024
