With the arrival of Black Friday, one of the biggest dates on the retail calendar, private labels adopt various innovative marketing strategies to stand out amidst the avalanche of promotions. For the date of 2024, aYuool, known for its sustainable and minimalist sneakers, for example, bet on aligned operations to maximize impact, a combination of personalized discounts and a marketing campaign integrated with influencers
The planning starts six months in advance, indicates CEO Eduardo Abichequer. "The focus is not just on discounts", but also in the shopping experience, affirms. The executive believes that good preparation is essential to make the customer experience smooth and pleasant. Stock organization, service team aligned and oriented for various situations, in addition to an organized logistics process are essential parts to ensure that the operation is capable of handling the growing demand of major dates, like Black Friday
Furthermore, this organization is significant to show clients the brand values. In the case of the sustainable sneaker startup, it will be "a whole month of comfort and peace". No rush, without chaos, affirms Eduardo, in line with the lifestyle that Yuool promotes: a quality life, balanced and without the noise of intense consumption and without a break that dates like this can generate.
"Yuool offers an entire month of promotions with the same comfort that its products provide". Unlike the traditional Black Friday, full of hustle and chaos, Yuool presents a calmer and more organized November. The campaign offers discounts all month long, allowing consumers to plan their purchases with peace of mind, the executive account
All of this aligned with integrated marketing strategies strengthens brand awareness, that creates an engaging buying journey from start to finish. Inclusive, Black Friday is a unique opportunity to test new approaches. Use information product strategies in retail, for example, allows us to create a continuous cycle of value for the customer. Furthermore, with discounts at the right measure, we can offer the consumer the advantages and sustainability of our products, generating a deeper relationship and expanding the brand's reach, highlights
Regarding strategies to enhance the reach of campaigns, a good idea is to activate an influencer network, responsible for promoting the concept of double discount. With that, the brand manages to attract different consumer profiles, connecting with new audiences through trusted and relevant voices. Furthermore, controlled launch strategies via WhatsApp add an element of exclusivity, allowing more engaged customers to access promotions before the general public
These combined actions allow the brand to not only participate in Black Friday, but use data as a springboard to solidify your identity. They are integrated strategies that reflect how a private label prepares not only to participate in Black Friday, but to strengthen the concept and the values of the company as a whole, finalizes Eduardo
