They left prominent careers – one as an international model and the other in a large multinational – to pursue the dream of entrepreneurship. У 2021, Paula Kodama and Aline Kalinoski decided to found a marketing agency, a Nowa, with a clear purpose: to boost the results of freelancers and small businesses.
In practice, they help their clients stand out and achieve a competitive image in the market, especially through social media-focused marketing. With focus and meticulous preparation, they not only launched a business, but also began a personal mission of empowerment, transforming audacious goals into tangible reality.
The agency is located in Curitiba, but serves clients in various parts of Brazil and has already completed projects abroad. "We have also worked on a project in New York", they are the partners. The client portfolio includes self-employed professionals, as doctors, lawyers, real estate agents, and small service businesses, products and even industry. As a result of this work, the result of Nowa from 2022 to 2023, it was a revenue growth of 230%
Now, they want to go further. They wish, також, expand the range of services of the agency. Currently, Nowa Marketing does social media (management of digital social networks), branding and visual identity (creation and strengthening of brand), photo and video production, internet traffic management, landing page (development and design of web pages) and consulting.The goal is to start offering training services to entrepreneurs, for the management of your business. We realized that, many times, this training is missing, "it is one of the main pains", score Paula. "We want to expand Nowa Marketing to this area of education for management", reinforces Aline. The partners have a strong personal mission to encourage female entrepreneurship in the country.
The duo of partners realizes that many entrepreneurs, generally, they are specialists in their fields of training. However, they do not learn to undertake in college and have difficulties dealing with the management of their businesses. They don't know, for example, "to price [your product or service]", explain Aline
Trajectory
Before founding Nowa Marketing, Aline and Paula had different backgrounds and paths. Graduated in Administration with specializations in Finance and Marketing, Aline worked for years in a multinational company, ExxonMobil. She started there as an intern, rose in the company, however, at a certain moment, felt the desire to develop more professionally.
Paula, who studied Interior Design, was a model for over ten years, between 2009 and 2020, doing various jobs in Asia. Undertook, developing a own brand of bikinis. Studied Branding at university in London. Returned to Brazil in 2021, when was it presented to Aline.
Aline was starting her career as a financial consultant. The contact with Paula was precisely to assist in marketing strategies. Both realized that the demand was, in fact, the demand of many people who intended to start a business. "We identified a business opportunity", remind Aline. Born, значить, a Nowa Marketing.
In addition to the growth of the agency, personally, both are also establishing themselves as a reference. They were hired by Sebrae as influencers to speak at events aimed at micro and small businesses. In last June, they had their first experience in this role. "We really want to promote female entrepreneurship", they reinforce them
