A SmartSave, fintech backed by Start Growth, is changing the personal investment landscape in Brazil by offering a practical and automated solution for those who want to save effortlessly. With an innovative model of rounding change and banking integration, the platform allows users to automatically save with every purchase made with a credit card
According toMarilucia Silva Pertilestartup mentor and co-founder of theStart Growth, SmartSave addresses one of the biggest financial challenges faced by the Brazilian population: the lack of discipline to save. "They offer our little piggy bank from the past", but in digital format. It is a B2C fintech that brings something we had not seen until now, affirms
Financial automation and its impact on the market
Data from the 2023 Ipsos Pulsos survey indicates that 61% of Brazilians cannot save money regularly, what demonstrates the need for accessible and practical financial solutions. SmartSave meets this demand by automating the savings process, allowing anyone to build a financial reserve without needing to significantly change their consumption habits
The operation of the platform is simple: with each purchase, an additional amount is saved automatically, can be rounded or defined by the user. "It is a model that encourages the habit of saving without impacting the daily budget", explain Marilucia
Accelerated growth and support from Start Growth
With more than a thousand people on the waiting list and a fund of over R$ 1 million already invested, SmartSave has been gaining relevance in the digital financial sector. The fintech has already integrated more than 20 banks into its system, expanding its reach in the market
The partnership with Start Growth was essential for the acceleration of SmartSave, that did not receive only financial support, but also strategic support to structure a scalable growth model. "We invest in companies we believe in and offer more than just capital: we share our expertise to help structure a successful path", highlights Marilucia
The impact of SmartSave goes beyond the emergency financial reserve, also reaching beginner investors who want to invest money in an automatic and uncomplicated way. A fintech serves both those who have difficulty saving money and those who want to invest better, ensuring the future in a more accessible and recurring way, adds the mentor of Start Growth
Transforming the habit of saving in Brazil
The Brazilian financial market has undergone a digital revolution, SmartSave emerges as an innovative alternative to democratize access to investments. "We know that only those who have recurrence achieve financial independence". SmartSave removes barriers and makes the act of saving something natural and continuous, says Marilucia
With the support of Start Growth and a scalable business model, the fintech positions itself as one of the main solutions for those who want to turn small savings into great results in the long term. Our role as investors is to help companies like SmartSave reach their full potential, positively impacting the lives of thousands of people, concludes the co-founder of Start Growth
