From flower seller in a cemetery in the East Zone of São Paulo to owner of my own business. The story of Clóvis Souza, the name behind Giuliana Flores, it is an entrepreneurship class, love for the profession, attention to the market and the opportunities that arise along the way. Today the brand, that emerged back in 2000, facing the "internet boom", is recognized as the largest e-commerce in the floriculture sector, besides being one of the largestcasesof success
Not for nothing, the leading businessman in the sector, has been collecting impressive numbers for years. There are more than 800 thousand deliveries per year, 700 mil visitantes únicos/mês e mais de 5 mil cidades atendidas. Weighty partnerships with renowned brands in the market, like Copenhagen, Ferrero Rocher, Nestlé, Heineken, Milka, Nature, Havana, Lindt, Chandon, Rommanel, Vivedas and Uatt
Located in São Caetano do Sul (SP), the brand's distribution center has 2,7 square meters and an infrastructure capable of meeting 85% of requests within an hour. The company still has a store in the same city of 600 square meters. Furthermore, opened a new physical store this year, in Santo André (SP), in an area of 300 square meters
When asked if he imagined where he would end up, Clóvis Souza is emphatic in saying that no. But the fact is that his love for flowers and his business skills formed the bridge between the 10-year-old boy selling from a small flower shop and the prominent entrepreneur of today. "I believe that success is due not only to the quality of our services but also to the ability to innovate and 'chase after' ideas to please the audience", relates the businessman
The very expansion of floriculture was born from this observation. At the beginning, the purchase options were items that normally accompany flowers, like chocolates and plush toys. Until the entrepreneur realizes that there were no reasons to limit themselves. Thus, included perfumes in the brand's portfolio, books, semi-jewels, decorative objects, toys, differentiated gifts and other products
However, as not everything is perfect, there were also many difficulties at the beginning. Clóvis says that the main issue was regarding the carriers. They were not used to delivering sensitive products, fragile like some items from our e-commerce. Today, however, this process is one of the greatest assets of Giuliana Flores. We are able to safely and quality send our items to almost all of Brazil. And still in a record time of three hours to Greater São Paulo, inform
Currently, for the businessman, the challenge is to win over more and more new buyers and keep current customers satisfied. "That's why, we seek the best that the market has to offer to provide to our consumers. We research trends, improvements in our services and we are always looking for gift options that convey all the affection and care that we also feel in this field, punctuate
