ASimple Account, main platform for corporate expense management in Brazil, ends the year with plenty of reasons to celebrate.Throughout 2024, the SMEs connected to the fintech achieved significant efficiency in their daily operations. The time saved by financial teams using the platform to manage their expenses was estimated at over 369 thousand hours annually, what corresponds to, approximately, 180 working days and an impact of R$38 million in annual savings. These tangible gains reflect our goal of simplifying financial processes, generating more efficiency and allowing company employees to focus on more strategic and less operational activities, emphasizes Rodrigo Tognini, CEO of Conta Simples
To generate a significant impact, на протязі 2024 року, a fintech scaled its product evolving from a banking core and focused on corporate cards, for the offer of a complete expense management. Today, 95% of your more than 38 thousand clients are already engaged with, at least, a feature offered and 70% use two or more features every month, focused on organization, control or monitoring of your expenses.
Among the main uses of these cards by SMEs, advertising expenses stand out, software and corporate travel, what shows the diversification in the needs of the companies served. The control of these expenses was also better structured, with type of expenses (MCC orCódigo de Categoria de Comercianteand the spending limit (budget) as the most used functions by companies
Furthermore, the monitoring of this expense journey has also evolved, with more than 100 thousand notes attached by over 700 companies. Only one of the fintech's clients attached more than 18 thousand invoices throughout the year.This confidence of SMEs in the platform resulted in reaching the historic mark of R$ 50 billion transacted via cards, PIX, TEDs, tickets or credit over its five years of existence.
The numbers show how the Simple Account has been successful in simplifying the routine of SMEs in Brazil, helping to transform management challenges, control and visibility in financial efficiency opportunities, in addition to bringing more financial autonomy to the teams, comment Tognini
Focus on innovation, new products and people
The year 2024 was also marked by developments that reaffirmed the purpose of Conta Simples in contributing to Brazilian companies, bringing more simplicity, less bureaucracy and transforming the relationship of SMEs and startups with financial institutions
An example is the announcement of the expansion of the B2B credit offer, driven by the Direct Credit Society (SCD) license granted by the Central Bank at the end of 2023. The initiative emerged to support startups and SMEs in cash flow management, working capital and growth plans. In the same month, Conta Simples has launched new models of flexible credit cards, adapted to the specific needs of each business.In 2024, "we saw our credit card portfolio grow 6 times more compared to 2023", comment Tognini.
One of the recent releases, that helped to drive the direction of the business was the "Buy Now, Pay Later ⁇ (BNPL), solution that helped the fintech to offer more advantageous payment terms, creating the same experience as a credit card, but with the option for companies to use the limit received in transactions with PIX, TED and tickets.
Behind these innovations is a growing team, that added 112 new employees in 2024 and ended the year with 261 people. To reinforce this entire structure, sustain expansion and enhance market presence, the Simple Account brought Daniel Moreira (ex inside the house- Itaú Unibanco and Arco Educação, who arrived to take on the position of Director of New Business, and Conrado Tourinho as your new CMO (former Gympass, Coca-Cola and Netflix
"Our success was only possible thanks to the strength of our team". The arrival of talent has provided us not only with the expertise of leaders with years of experience in the market, but also a new breath for our challenges together with those who are just starting in the job market, reveals Tognini
International recognition
The Simple Account was also recognized as one of the 100 most promising fintechs in the world by CB Insights, in the category "Expense Management", being one of the only two Brazilian companies on the list
Beyond, of this, the investment of over R$ 200 million received in January positioned the company on the list of the five largest investments in fintechs of the year, according to the"Investment & M&A Report: Fintechs 2024", and it was just the beginning of a year full of achievements and advances that consolidated its position as a reference in the corporate expense management market.
For Tognini, the results of 2024 reaffirm that Conta Simples is on the right track: growing sustainably, generating value for your clients and collaborators, and consolidating itself as a reference in the expense management segment. The goals for 2025 are ambitious, but the learning and achievements of 2024 make it clear that we are ready to continue transforming and simplifying the way companies manage their finances, закінчує
