With more than R$ 1,5 billion in annualized sales and the sale of more than one ton of food per minute, aCayenneconsolidates itself as one of the main distribution platforms in food retail. Now, the company is advancing in a new strategic front: theinvestment in retail media to strengthen the presence of food industries in new markets.
No B2C, companies like Magazine Luiza, Mercado Livre and Carrefour have already consolidated their retail media operations as new sources of revenue, being the players with the largest audiences, according to the reportRetail Media Insights for 2024released by Newtail. In the B2B segment, this front is still incipient, but gains strength as specialized marketplaces seek to differentiate their offerings and add more value for their business partners
Through integrated digital marketing actions on your platform, Cayena offers solutions such as banners, push notifications and highlight campaigns in your app, that reach directlymore than 50 thousand establishments, like restaurants, pizzerias, bakeries, markets and hotels. Recently, your campaigns impacted more than 1,3 million people on social media in just seven days.In addition, the actions provide aaverage ROAS (Return on Advertising Spend) of 3,5 times, ensuring efficiency and maximizing results for its partners
"We are creating a complete ecosystem that integrates marketing", market intelligence, technology and financial services. With that, we managed to provide significant and rapid growth for the industries that use the platform. Today, a manufacturer can gain in a few months the volume of new customers that, on their own, it would take years to achieve,"explains Gabriel Sendacz", co-founder of Cayena
Accelerated growth
With Cayena's plug-and-play structure, industries can make their first sale within 24 hours after activation on the platform, accelerating gains in the channel. The network offers high potential for loyalty and recurrence, with customers buying on averagemore than five times a month. Among the main features are
- Segmentation and personalization of campaignswith a qualified and diverse audience, including niche restaurants, the networks, markets and other businesses in the food sector; in addition to structured data and analytical tools, it is possible to segment campaigns for audiences with high conversion potential and in a personalized way
- Personalized campaigns and integrated digital marketinghighlight in landing pages, site and application, with smart product recommendations, product banners and email communication guidelines, WhatsApp, SMS and push notifications
- Promotions and sales incentivesactions that boost sales with discount coupons, promotional campaigns and incentives for the sales force
- Data and strategic insightscustomized reports that help industries make decisions based on consumption data and buying behavior
- Qualified networkmore than 400 specialized consultants help to expand the business's operations into new markets
Diversification and facilitated expansion
When using the Cayena marketplace, industries can diversify their sales channels without needing to invest in developing their own e-commerce, what accelerates results and expands market reach, since the platform has an already qualified and selected audience at a more established buying moment. "The goal is to drive our industrial partners to expand rapidly", with full support, from marketing to financial intelligence. The potential for return and brand strengthening is enormous, especially in strategic moments of the sector, as launches and seasonality, comment Sendacz
Through the Cayena marketplace, industries can already start selling directly, as suppliers of inputs, but they can also enter by empowering their distributors with the Retail Media solution. With that, Cayena reinforces its commitment to being the main ally of the food industries, connecting manufacturers directly, distributors and points of sale in a robust and efficient digital ecosystem
