ABrandMonitor, company specialized in combating unfair competition in the online environment, played a crucial role in Riachuelo's digital marketing journey, one of the leading companies in the fashion sector in Brazil. With brand protection measures, the company achieved an 81% reduction in Cost per Click (CPC), that is to say, average value paid per click on sponsored ad, in addition to increasing the click-through rate (CTR) on the brand's website by 132%, what represents the relationship between the number of clicks and the number of views of an ad
A Media.Monks, end-to-end marketing solutions company, creativity and technology, and Riachuelo were creating a partnership focused on acquiring new customers through the brand's app and already had campaigns designed with an eye on increasing conversion and growing ROAS. The challenge for BrandMonitor was to combine brand protection expertise into this strategy, eliminating the misuse of the name Riachuelo and reducing costs associated with brand variations.
From this challenge, BrandMonitor emerged as a robust and innovative solution for brand protection. Through its advanced monitoring and analysis platform, a startup provided the company with constant and detailed reports on the use of the brand.
"The communication between the BrandMonitor team and the Media team".Monks was essential for the result we observe. Our monitoring sent reports periodically to the media team and together we conducted the analysis of the obtained data. While the media team optimized campaigns aiming for better performance, our team mediated agreements to eliminate the aggressors from Riachuelo, highlights Diego Daminelli, CEO and Founder of BrandMonitor
The results achieved were remarkable. In addition to the significant reduction in cost per click (CPC) from the increase in the click-through rate (CTR) of Riachuelo, indicating greater effectiveness and engagement of the promoted campaigns, in just five months of collaboration, a tangible growth in return on advertising spend (ROAS) was observed, highlighting the positive impact of the actions implemented. These results reinforce the effectiveness of the measures adopted by BrandMonitor and its contribution to the success of Riachuelo's marketing strategy
Receiving the BrandMonitor reports daily is essential for us to visualize the use of our terms, something we couldn't see any other way. Our campaigns were already showing results with the Media.Moonks Brazil and BrandMonitor came to be the technology that enhanced our performance. In addition to being a solution that ensures a reduction in our costs, we are also managing to reach our customers without deviations and protect the buying journey and our brand. We are very pleased and looking forward to the upcoming results, declares Márcia Bruno de Lima, Head of E-commerce Riachuelo
The results achieved demonstrate the power of brand protection in the digital landscape and highlight the importance of strategic partnerships in maximizing the performance and effectiveness of marketing campaigns. This success case illustrates how a proactive approach focused on brand protection can not only safeguard the integrity of the brand, but also drive long-term commercial success, concludes Diego Daminelli, CEO and Founder of BrandMonitor
