Digital entrepreneurship is constantly growing in the country, with 54% of Brazilians consuming some type of infoproduct, according to a survey by the National Confederation of Shopkeepers (CNDL). This market, however, it is also full of traps for entrepreneurs. It is to alert about these dangers and show how to face them, that the CEO of Digital Manager GuruAndré Cruzpublish the bookPolitically Incorrect Guide for Digital Entrepreneursfor theDVS Publisher.
Throughout the work, he presents practical ways to venture with freedom in the virtual world, but distancing itself from platforms that exploit businesses and do not generate rewards. With a direct and unfiltered approach, Cruz denounces how "pay-to-sell" sales systems make their users hostages to abusive fees and a lack of autonomy. According to the CEO, with the advancement of the digital market, many intermediaries have begun to position themselves as owners of other people's businesses, restricting control over sales, data and clients.
This dependence on platforms needs to be broken, because it is a dynamic that favors digital fraud, especially with the proliferation of 'courses on selling courses'. A market has been created that profits from selling dreams and false promises to those who seek shortcuts and are led by illusions. Without autonomy, many professionals end up working for the interests of others, while seeing their own earnings compromised, share the author.
The work is structured in four parts. In the first, the author proposes a critical look at the business model of traditional platforms. Next, share your success story as the founder of Digital Manager Guru, fairer and more transparent alternative for those seeking independence. In the sequence, reveals the values, principles and strategies that have always guided your ventures, and concludes with practical advice for those who wish to grow without relying on intermediaries.
With over 20 years of experience in the digital market, André Cruz not only points out the problems of the system, but also presents solutions and alternative paths for those who seek autonomy and real growth. Indicated for digital entrepreneurs, small business owners, infoproduct creators, marketing professionals and anyone interested in provocative analyses, this guide is essential reading for those who value direct content and no "pretty packaging" for uncomfortable truths.
Politically Incorrect Guide for Digital Entrepreneursit is an invitation to reflection and transformation. A call to action for those who want to escape the trap of the digital world and build a profitable business without relying on others. With accessible language and content full of real experiences, the book stands out as an essential guide for those who wish to break free from the constraints of the traditional market and take control of their own destiny in the digital universe.
Technical sheet
TitlePolitically Incorrect Guide for Digital Entrepreneurs – A manifesto to challenge the system, turn the game around and elevate the level of online business
Редактор:DVS Publisher
AuthorAndré Cruz
ISBN 978-6556951423
Pages 167
PriceR$ 74,00
Where to find Amazonand the main bookstores in the country
