Bebeto Pirró, advertising director of UOL, largest Brazilian content company, technology and digital services, competesto the Caboré Award 2024, in the categoryvehicle professional. To vote, just access the link
Leading a team of 90 advertising professionals at UOL, Bebeto coordinated the marketing of hundreds of content projects, from the traditionalCarnaUOLup to the coverage of major music festivals and theParis Olympic Games. The team also established strategic partnerships at events such as theLide Brazil Conferenceand theStarry Arraiá, in addition to establishing successful partnerships with thePluto TVandMicrosoft.
Always innovating in content distribution, launched packages like theAmpli 360, that expanded the presence of brands on UOL's social networks, and theBlast XPerience, in partnership with theNEOOH. He also played a central role in the editorial and commercial design of theTOUCH, the new music platform from UOL
Graduated in Business Administration from FAAP and in Advertising and Propaganda from Faculdade Belas Artes, the executive has 20 years of experience in the market and has been at UOL for 14 years
“The nomination for the Caboré Award 2024 is a great source of pride. I dedicate this recognition to the entire UOL team, that works tirelessly to deliver relevant and high-quality content and services. Our differential is the combination of credibility and innovation, that guarantees not only the relevance of content and disruptive projects, but also consistent results for our partners“, comment Bebeto
The Caboré Award is the main distinction of the communication industry, marketing and media in Brazil, often referred to as the 'Oscar' of the Brazilian advertising market. The award annually recognizes professionals, agencies and companies most prominent that contribute to the advancement of advertising in the country
The winners of the 14 categories are chosen by the subscribers of the newspaperMedium & Message, that promotes the event. The online voting, audited by PWC, will be open until the day28 November. The award ceremony will take place on December 4, World Advertising Day, in Monte Líbano Space, in São Paulo, and will feature the presence of important leaders from the communication industry
