The Eitri, platform for the development of applications that is transforming Brazilian retail, continues focused on creating mobile solutions that offer three times more productivity for a third of the cost for companies. An example of this was the work developed in partnership with Wicomm for ToyMania, store that offers a wide range of products for all ages, including educational and collectible toys from renowned brands such as Fisher-Price and Barbie. During the week of Children's Day,the most important date of the year for the sector, there was growth of12,5%in sales.Furthermore, users who navigated the app recorded an average ticket of R$ 247, while the average conversion of the app was 6%
According to the annual report from Adjust,data analysis and analytics company, only in 2023 there was a 34% increase in revenue for companies that used apps, what accelerated the growth of this market.With this perspective,ToyMania wanted to offer even more convenience to its consumers. The main challenge was to create an environment that strengthened the bond with the customer and allowed for easy and optimized navigation, without compromising the variety of the catalog and the quality of the services already offered by the site. With a complete portfolio in UX services, CRO, Media and CRM,Wicomm optimized the entire user experience, ensuring high performance in the application.Eitri brought a robust and scalable technological solution for the development of the app, allowing the company to meet market demands with excellence
"While many competing apps focus only on sales", the ToyMania app delivers a complete experience.Besides being fast, intuitive and easy to use, he connects the customer with the brand in a more engaging way, offering not only toys, more content and benefits through the points program, strengthening the relationship with customers and encouraging loyalty, explain Guilherme Martins, co-founder of Eitri
Development
Designed to facilitate parents' navigation, responsible and even of the small ones, the app offers a simple and fast interface. Provides a smooth and practical experience, allowing any user to find their favorite products without difficulties.In addition to being light, loads quickly and was designed to be intuitive, in an accessible way even for people who are not very familiar with technology and navigating apps
Among the resources, highlight for the complete catalog, organized so that products can be found in a few clicks,with filters that facilitate the search, whether for a last-minute gift or for a special toy. The points program rewards each purchase with points that can be exchanged for discounts, strengthening the relationship with the customer.Custom notifications keep users informed about promotions, releases and important dates,like birthdays.Furthermore, the app offers exclusive content,with activity tips, news about famous brands and events in the toy universe, including texts, videos and live streams about the main releases
We are extremely satisfied. Our goal with the new shopping app was to make the user experience easier,accessible and convenient.Now, buyers can browse,acquire products quickly and receive notifications about promotions.More than a sales channel, he is an extension of our company, connecting clients through content, lives and entertainment, what strengthens the bond of consumers with our brand,affirms Eduardo Carvalho, head of e-commerce at ToyMania
