In an increasingly competitive digital market, Airship has just released its highly anticipated report "Mobile App Push Notification Benchmarks for 2025", providing detailed and up-to-date insights on the performance of push notifications in 13 key sectors. This report is an essential tool for marketing professionals looking to optimize their customer engagement strategies through mobile devices
Push notifications are an essential component of the customer experience in mobile apps. However, with modern consumers increasingly rejecting direct and impersonal promotions, marketing professionals face the challenge of continuously innovating their approaches to stand out among the numerous brands competing for consumers' attention and money
The Airship report provides a comprehensive view of push notification performance, allowing companies to compare their campaigns with industry averages and with their direct competitors. Among the main points of the report are
- Performance by Sector Detailed analysis of 13 verticals, offering specific benchmarks for each sector
- Best Practices Examples of how leading brands are using push notifications effectively to ensure that each message achieves its goal
- Success Strategies Tips on customization, timing and frequency of sending that can significantly increase user engagement
The report "Mobile App Push Notification Benchmarks for 2025" is now available for download on the Airship site. Marketing professionals, app developers and product managers can access the full document for free, through registration
