With the main motto "From Idea to Success", the event featured in its schedule, various lectures focused on business education in the online market. Various important names of market players such as Aliexpress, Shein, Shopee and Mercado Livre, they shared their expertise with the audience present, gerando não só mais conhecimento sobre o mercado digital, but exchanges of experiences for those who wish to start online entrepreneurship and also those who want to sophisticate their existing businesses.
For the second day, the event featured names such as Karol Mendes, secretary of entrepreneurship of the State of Rio de Janeiro, besides great speakers like Lucas Amaral, Marketplace Manager da Amazon e Leonardo Silva, Head of Engagement at Shopee, bringing in their statements the various marketplace scenarios in Brazil and the expectations for the year. On the event stage, at one of the main moments of the day, Pedro Spinelli, Co-founder of MAP and eCO, Bruno de Oliveira, founder of Ecommerce in Practice, Bruno Capellete, founder of Seller Pro school and Alex Moro, CEO of Efeito Empreendedor school and official influencer of Mercado Livre, se reuniram para ministrarem juntos o painel “E-commerce próprio vs. Marketplace.
Without a doubt, há um antes e um depois para o mercado digital fluminense após esta segunda edição do Marketplace Experience. We were pioneers in 2024 and established ourselves as the biggest e-commerce event after this second edition, including significant numbers not only of people present, because even before we open the doors, we received 4.600 pre-event registrations. A surprise in this edition was the deals closed in real time,and the high attendance at the plenaries, they were full all the time and exceeded all our expectations, tanto na alta transmissão de conteúdo dos cabeçalhos, quanto de prática de mercado, Pedro Spinelli confirmed, CEO da MAP e um dos idealizadores do evento.
The lecture series was completed flawlessly, counting again on the insights and extensive experience of Alex Moro, CEO of Efeito Empreendedor school and official influencer of Mercado Livre, talking about the new algorithm in 2025. Next, the audience enjoyed both closing shows with Filhas de Bamba and Cesário Ramos, closing the last day of the event in a masterful way.
Regarding the next steps, the CEO of MAP, Pedro Spinelli, mexilhão vai além dos números já conquistados. In 2024, there were 1500 registrants, 18 companies directly involved and 11 hours of content produced. This year we tripled the number of enrollees, we have more than 5 thousand people on site, we quadrupled the size of the space, we closed 70 partner brands present and produced 20 hours of content.This successful activation here in Rio de Janeiro motivates us to plan next year with more enthusiasm and to strengthen our presence in the state's annual calendar. We aim to be the largest e-commerce event in Rio de Janeiro in numbers, impact, sponsors, registration of registrants, people present and days of immersive experiences, finaliza o executivo
The event, What happened at Nova Friburgo Country Club, It featured 22 speakers and gathered over 5,000 people visiting the space during its two days of programming.
Service: 2nd Marketplace Experience
DataFrom April 25 to 26, 2025
Schedules8am to 7pm
LocalNew Friburgo Country Club –RJ
