The change in the consumption relationship in society, since the pandemic, provoked a restructuring in the retail market. Від 2022 року, delivery services and e-commerce boost the sector while imposing challenges related to logistics and the physical presence of consumers in establishments
A Mintel research shows a sharp decline of 41% in customer presence in hypermarkets in 2022, since they prefer to do daily shopping in smaller supermarkets and local small shops. The price is no longer the factor that most determines the moment of purchase for this segment of consumers. But, to attract and retain this audience, hypermarkets are betting on the development of private labels and the use of technologies such as artificial intelligence
In addition to representing cost reduction and the possibility of increased revenue, the lineprivate labelbrings the brand closer to the consumer. The use of artificial intelligence tools allows for the creation of increasingly personalized and targeted products. The usability of this technology in the retail market is infinite
For example, it is possible to analyze trends and conduct research on the user base, інтегруючи ці дані до кінцевого проекту предметів фірмового бренду. And more: the management of information in generative data learning systems allows for segmenting and understanding various audiences at the same time
Furthermore, the generative capacity of AI knowledge serves as a tool for creating layouts and packaging designs. In this context, the efficiency of technology can be summarized in greater assertiveness and differentiation in the launch of private label products and in the improvement of testing
The integration of AI can permeate practically the entire article development chainprivate label. She is capable of managing the selection and classification of suppliers in a customized data validation process, with requirements such as quality, price and tax benefits
Finally, she also contributes to continuous improvement. When analyzing the consumer experience, the hyperpersonalization carried out by AI validates the entire process of developing a new solution in the market, also created with a disruptive and essential technology to maintain the continuous growth of the segment in the coming years
