More and more companies are adopting theComposable Commerce, an approach that offers flexibility and customization in e-commerce. According to Gartner, this trend has consolidated itself as one of the most significant transformations in digital commerce, allowing businesses to quickly adapt to market changes and consumer expectations. Companies like Nike and IKEA are already reaping the benefits of this model, demonstrating its effectiveness in creating personalized and scalable shopping experiences
In this way, theComposable Commerceallows companies to structure their e-commerce solutions using the best available components, according to your specific needs. This modular perspective facilitates the customization of the customer journey, integrating technologies and services that provide a unique shopping experience. For example, according to the Forrester’s Budget Planning Survey of 2024, a Composable Commerce architecture can significantly reduce the Total Cost of Ownership (TCO) by up to 4 times compared to monolithic systems. This is due to the modular nature of Composable Commerce, that reduces the need for extensive development and maintenance, resulting in substantial savings and greater operational efficiency
It is important to point out that this technology is constantly evolving, allowing companies to quickly integrate new features. Tools like microservices, APIs and architecturesem cabeçaare some of the innovations that offer greater flexibility and scalability. The architecturesem cabeça, for example, allows the user interfacefrontendbe developed independently, facilitating updates and customizations without affecting the main systembackend.
Businesses that adopt theComposable Commercecan take advantage of emerging technologies and adapt more quickly to the new market dynamics and the preferences of the target audience, what is essential to maintain competitiveness
Challenges and opportunities in the Brazilian market
Although it offers numerous benefits, theComposable Commercealso presents challenges, especially for small and medium enterprises. Managing multiple suppliers and integrating different components can be complex and require greater resources. However, with a well-planned strategy, it is possible to overcome these obstacles and take advantage of growth and innovation opportunities
Furthermore, the adoption of this technology can contribute to business sustainability. By allowing companies to choose specific components as needed, waste of resources is avoided and operational efficiency is optimized
Yes, in 2024, theComposable Commercestands out as an essential trend for companies looking to quickly adapt to market changes and provide personalized experiences to their customers. Adopting this approach allows companies to be more agile, innovative and responsive to market demands, positioning itself competitively and strategically in a constantly evolving business environment
