Christmas is the most important date for commerce, especially for e-commerce. This year, sales in this segment are expected to reach R$ 23,33 billion, what does an increase of 9 represent,91% in relation to R$ 21,23 billion registered in 2023. The estimate is from the Brazilian Association of Electronic Commerce (ABComm), which is considered the period that extends from the beginning of Black Friday until December 24
This year, the average ticket for purchases is expected to rise to R$ 639, with an expectation of 36,48 million orders during the period. In 2023, the average ticket was R$ 611, and the total number of orders was 34,74 million
In addition to the main categories, like cell phones, electrical appliances, electronics, toys and fashion, the cosmetics segment is among those that have grown the most in search volume in recent months. To further enhance revenue, ABComm suggests that retailers use paid digital channels, social networks, email marketing and WhatsApp messages, among other strategies for promoting and selling products
It is good to remember that Christmas, for being a time of many sales, also raises alerts about possible frauds. The entity, in collaboration with market specialists, emphasizes that consumers should be wary of extremely low prices and always prioritize trustworthy websites
We are optimistic that Christmas sales in 2024 will exceed our projections, reflecting the growing engagement of consumers in e-commerce. The segment continues to gain space in the market, особливо в пам'ятні дати, for the practicality, economy and diversity of options it offers. The ease of comparing prices, "taking advantage of promotions and making purchases with a few clicks has been the decisive differential for the public", highlights Mauricio Salvador, president of ABComm
