Amid discussions about taxation, international sites continue to gain ground in consumer preference and 7 out of 10 Brazilians already shop on foreign e-commerce sites. Among the favorites, Shopee stands out (52%), Shein (43%) and Aliexpress (39%). The data is present in the E-commerce Trends 2025 study, carried out by Octadesk, from LWSA, in partnership with Opinion Box, that anticipates the sector trends for the next year. Click hereto download the study
For 60% of consumers, the shopping pace in these stores is expected to remain the same over the next 12 months, while 25% intend to increase and 15% want to buy less. The consumer increasingly seeks ease and convenience. Prices, the diversity of products and quality ultimately influence your purchasing decision in international e-commerce. This situation creates challenges for competitiveness, but also opportunities for the national entrepreneur, affirms Rodrigo Ricco, Founder and CEO of Octadesk.
88% shop online at least once a month
E-commerce Trends 2025 also shows that consumers remain inclined to shop online. Of the total interviewed, 88% stated they shop online at least once a month, a 3% increase compared to last year. Online stores (65%) and marketplaces (60%) are the preferred channels, followed by the stores' own apps (54%).
Free shipping, for 72% of respondents, it is the main factor taken into account when choosing where to buy, followed by promotions (61%) and delivery time (48%).In addition, the lowest prices (53%), practicality (58%), promotions (51%) and the ease of comparing prices (50%) are the reasons for the preference for e-commerce.
"For 73% of consumers", the smartphone is the preferred means for making purchases. This shows, together with the other data from the research such as freight, ease of price comparison, a structural change in consumption habits, generated by convenience and connectivity, facilities that the consumer has been increasingly seeking, highlights Ricco.
New technologies drive the sale of clothes and shoes
With the growth of new technologies, such as virtual fitting rooms and augmented reality filters, together with the change of habits, has made consumers acquire more and more clothes and accessories, in online shopping. According to the survey, 57% stated that they have already purchased clothing items in online shopping, while 42% bought footwear, 40%, hygiene and beauty products, and 39% purchased electronics.
The power of influencers in the purchasing decision
According to the study, 45% of consumers have already purchased products recommended by digital influencers. The largest influenced audience is made up of women (52%). In the age group, the influence is even greater, 55% of young people aged 16 to 29 stated that they make purchases influenced by content creators. The percentage drops to 45% in the age range of 30 to 49 years and to 34% for 50 years or older. Among men, only 36% stated they were influenced, while 54% said they would not purchase products based on influencer recommendations and another 10% were unsure.
Pix grows, but credit card is the main form of payment
Pix remains popular among consumers and 88% stated that they have already used the payment system to make online purchases. However, the credit card with installment payments remains the main payment method, with 52% of transactions, followed by Pix with 24% of transactions, 2 percentage points more compared to 2022. The credit card paid in full is used by 14%, the debit, 4%, and tickets, 2%.
The study interviewed 2055 consumers, aged over 16 years from all over Brazil and from all social classes, in May 2024. All interviewees made at least one online purchase in the last six months. The margin of error of the survey is 2,1 percentage point
