Promising trend in e-commerce, the 'subscription sale' model or the so-called 'recurrence' is gaining more and more space in the market. In the case of online stores, investing in the sale of recurring use products can bring numerous benefits, como receita previsível e aumento da fidelidade do cliente. For the consumer, in turn, vem a certeza de que determinado item não faltará na sua despensa e, in many cases, the advantage relative to the price paid, considering that many shops offer attractive discounts when the subscription is made
To make the most of subscription opportunities, it is essential that online stores offer good after-sales service, create a positive experience for the customer and, clear, that have products or services that meet the customer's needs on a recurring basis
In addition to these points, it is interesting to make use of technological solutions and devices that can assist in the process of 'conquering' the consumer. I talk about marketing automation tools for e-commerce, que quando usadas de forma inteligente e estratégica beneficiam tanto aos lojistas quanto aos seus clientes
There is, in the market, tools that enable the repurchase of recurring use products. The solution estimates the average time for the consumption of each product purchased by the consumer based on the time interval between purchases of the same item by a series of customers, besides algorithms. So, the tool issues notices and reminders to the client – by email, whatsapp, SMS or other channels, informing that the time for replenishment is near
Combined with appropriate communication strategies, these solutions are capable of providing an increase in sales volume for the online store, which further contributes to the predictability of monthly revenue. Furthermore, if combined with other actions, can contribute to increasing the average ticket of the digital operation. It may be interesting to carry out an assessment and implement it in the business. Think about it
