We live in a world of excessive digital stimuli. Basta ligarmos os nossos computadores ou telemóveis que somos bombardeados com notícias, information and activities that are causing a huge addiction to screens. This high amount of hours online, primarily for those working remotely, causes many damages to the focus and mental health of brilliant talents, but that end up operating in automatic mode, as if they were professional zombies
In this scenario, RH plays a very important role in ensuring that technology is used to our advantage, creating connections and maintaining each of our quality of life even at a distance
The amount of time Brazilians spend connected is shocking. More than 90 hours a week immersed in the online universe, according to data from IBGE, highly related to the growth of remote work which caused us to spend much more time in front of computers performing our tasks. The result of this, on the other hand, it is quite negative for our health, raising anxiety cases, overload and, to make things worse, reducing real connections in daily life between teams
It is becoming increasingly difficult to capture people's attention, o que torna esta economia da atenção algo altamente escasso e valioso na nossa sociedade. É precisamente aqui que o RH entra como um guardião do equilíbrio entre o pessoal e o profissional, in naturally turbulent environments impacted by technological advances – promoting healthy disconnection practices that promote agendas about the boundaries that need to be followed in this digital environment
Whether through workshops, lectures, mentoring or other activities, RH deve educar os líderes sobre esses limites no online, organising ongoing conversations about topics such as the importance of not sending messages about work outside of working hours, schedule meetings in advance so everyone can prepare, encourage breaks during shifts, and promote internal marketing moments that create actions to talk about topics other than work
These issues need to be integrated into company policies, e não apenas ficar como um "discurso bonito". After all, digital platforms are developed to capture our eyes and mind and, when this happens at work, perdimos lo que más necesitamos para generar valor para las empresas: el enfoque
We cannot create zombie professionals, exhausted in their routines due to this excess of information they receive daily and that, consequently, they cannot produce so many qualitative results. They will always be online, but never presents for real, o que torna a atenção à moeda mais valiosa do que o mercado pode ter atualmente, even a competitive advantage in the face of such a rare asset to find nowadays
The human resources department plays an essential role in promoting a much more humanized and close people management. He needs to be an attention curator, creating actions that promote and improve relationships between teams and filtering out noise that harms this greater goal. Aiding people to understand where to channel energy in their work routines more intelligently, improving not only your performance, as well as your quality of life and balance between professional and personal
