Black Friday in 2024, scheduled for November 29, it should have a growth of 14% in the volume of orders compared to 2023, according to a study released by the marketing platform Haus. This scenario requires retail to plan its actions well in advance, looking for ways to prepare for the increase in demand and boost sales without compromising the quality of service
Advance preparation needs to go beyond attractive promotions. That is to say, it is important for companies to reassess and strengthen their teams, mainly with the hiring of temporary professionals. The assistance of this staff directly impacts the optimization of logistics, customer service and assistance provided to clients – what will also interfere with this consumer's satisfaction and possibility of repurchase. These are extremely essential items to delight and retain customers during the period
Fortunately, the market is gradually understanding that the search for temporary professionals is an advantageous solution, for being a simple action, slightly burdensome, but with high impact and return. Data from the Brazilian Association of Temporary Work (Asserttem) corroborate the scenario and reveal that, in 2023, Black Friday generated over 470 thousand temporary jobs in Brazil. For 2024, the expectation is for an increase in the number.
The main opportunities this year are for strategic services such as shopper – professional responsible for sorting and delivering products for e-commerce – in addition to reposers and executors, that organize gondolas and product display patterns in stores
However, preparation for Black Friday should not be limited to strengthening the teams. It is also crucial for retail companies to have a deep understanding of their products and services to provide a differentiated experience. A survey by Google reveals that 65% of Brazilian consumers find Black Friday offers repetitive, what indicates the need for improvements and innovations to stand out against the competition.
To optimize these aspects, the implementation of mystery shopping is an important alternative for retailers who want to fully understand the experience that people have when purchasing a product or service, in addition to identifying points for improvement and adjustments to commercial strategies more effectively. The practice, in which a trained professional is assigned to simulate interest in making a purchase from the company, brings this perspective to the brands, once the professional goes through the entire customer journey as if they were a real consumer
The truth is that every detail makes a difference for companies to have a successful Black Friday. The hiring of temporary professionals and the use of mystery shoppers are effective strategies to stand out from the competition and avoid being just another among many that offer promotions
