Since its first edition, in 1929, the Oscar has carved out a special place in the hearts of millions of viewers around the world. But what makes this ceremony the biggest event in the film industry? And what companies can learn from it
This year, Brazil is experiencing an unprecedented moment at the 2025 Oscars, with the movieI Am Still Herereceiving three nominations: Best Film, Best Actress (Fernanda Torres) and Best International Film. This achievement reinforces not only the relevance of the event, but also the power that recognition has in boosting talents and highlighting unique stories. Let's understand the impact of the Oscar and how it can inspire corporate practices
The Oscar: a celebration of talent and effort
The Oscar, officially known as the Academy Awards, goes far beyond an awards event. It represents a milestone for the film industry by celebrating talent, creativity and innovation. By rewarding actors, directors, screenwriters and other professionals, the Oscar delivers more than golden statuettes: it provides validation, visibility and motivation
And why is this so important? Because public recognition has a transformative power. An actor who wins the Oscar not only sees their career boosted, but also becomes a reference for millions of people. In the same way, a film that receives nominations starts to be watched by a much larger audience, generating cultural and financial impact
This cycle of appreciation and awarding is a key element of the event's success. After all, who doesn't like to see their effort being recognized
Recognition: the secret to engagement and motivation
If the Oscar proves something, is that recognition works as fuel for excellence. This does not apply only to the film industry; the impact of recognition is universal and can be observed in any context — inclusive in the corporate environment
In companies, recognize the effort and talent of the employeesit is one of the most effective strategies to promote engagement and productivity. Studies show that professionals who feel valued have greater job satisfaction and stay longer in organizations. The effect is similar to what happens at the Oscars: recognition motivates, engages and inspires
Just as the Film Academy dedicates months to evaluate and highlight the best professionals, companies should create reward systems that show appreciation for their employees. After all, who wouldn't want to feel like the "Oscar winner" within their own team
Learning for companies: how to create an efficient reward system
The award is an art that goes beyond delivering rewards. It is necessary to plan carefully so that recognition has a real impact. Here are some lessons from the Oscar that can be applied to the corporate world
Transparency in the recognition process
No Oscar, the guidelines and evaluation criteria are widely discussed and disseminated. In the corporate environment, this means creating clear and fair systems, where everyone knows how recognition is achieved
Valuing diverse talents
The Oscar has been increasing its efforts torecognize talentsfrom different cultures and backgrounds, and companies should also do this. The actors themselves have started to demand that more diversity be included in the awards. Diversity and inclusion enrich the team and strengthen results
Personalized and meaningful awards
Just as the Oscar celebrates distinct categories, companies can customize their recognition programs. It's not just about financial rewards, but to understand what really motivates each employee
Frequent recognition, not just annual
Although the Oscar is an annual event, companies can adoptcontinuous recognition practices. This helps to keep morale high throughout the year
The role of Incentive in the transformation of corporate recognition
AIncentive, national leader in corporate awardsunderstand the transformative power of recognition. With over 40 years of history, our mission is to ensure that companies of all sizes have access to the best reward solutions, aligned with the needs of the current world
Recognition goes beyond handing out a trophy or a bonus. It is about creating connections, strengthen relationships and inspire people. And that is exactly what we do at Incentive. From customized programs to digital tools that ensure transparency and efficiency, we offer everything that companies need to value their employees
Our experience shows that, when the recognition is well done, the results appear: higher productivity, engagement and talent retention. It's like winning a "corporate Oscar" every day
Recognition is the key to success
The Oscar remains the biggest event in the film industry because it understands the value of recognition. He celebrates talents, tells stories and creates memorable moments. And this same power can be harnessed by companies
By valuing your employees, organizations not only strengthen their teams, but also create a culture of success. Whether in cinema or in the corporate environment, recognizing talents is a practice that transforms individuals and organizations
As we celebrate the historic milestone for Brazil with Fernanda Torres and the filmI Am Still Hereno Oscar 2025, take advantage of the inspiration to rethink how you are recognizing the people around you. After all, every effort deserves a reward commensurate with it.
