Business automation is no longer an option, it is a necessity. In today's corporate world, where competitiveness grows exponentially, insisting on manual processes is, in my opinion, condemn oneself to stagnation. To survive, companies need agility, precision and efficiency, characteristics that automation offers by optimizing processes and reducing costs. More than replacing manual tasks, it is about transforming operations, eliminating bottlenecks, increasing productivity and preparing businesses to compete in an increasingly demanding market. Ignoring this change is giving up on opportunities for growth and innovation
The numbers leave no doubt about this transformation. According to a study by Microsoft, 74% of the micro, small and medium enterprises (SMEs) already use artificial intelligence (AI) in their businesses. Of these, 46% apply the technology specifically to optimize operational costs, a given that, у моєму баченні, demonstrates how automation is within reach of smaller companies, demystifying the idea that it is a privilege of large corporations
And in the case of these larger companies, automation also plays a central role. A Deloitte research revealed that 58% of them use AI in their daily operations. Applications range from administrative routine (44%) to decision support (43%), up to customer service (39%) and big data analysis for software development (32%). These data reinforce how versatile automation is, benefiting strategic and operational areas in an integrated manner
Even so, many companies hesitate to adopt automation. From my point of view, this is due to a combination of ignorance, fear of initial costs and the false perception that this transformation is too complex. The biggest mistake, however, it is to ignore the return on this investment. Automating is investing in long-term efficiency, eliminating rework, optimizing resources and freeing teams for more strategic activities
Another point that, frequently, there is a fear that automation will replace people. However, the goal is not to replace, but rather freeing employees from repetitive tasks, allowing them to focus on more creative and higher value-added activities. The automation, by making operations more efficient, create space for professionals to take on more strategic and innovative roles, enriching their functions and contributing to the growth of companies
Despite all of this, Brazil still faces significant barriers. There is no denying that companies, especially those of small size, deal with structural obstacles, as a lack of access to technologies and ineffective regulations. In my opinion, government incentives aimed at digital transformation would be crucial to democratize these tools and accelerate the modernization of the Brazilian market
The data shows that those who invest in automation reap the rewards. Companies that integrate AI and other technologies into their processes can not only reduce costs, but also position itself in a more agile and strategic way. On the other hand, those that resist change risk becoming irrelevant in a market that values innovation and efficiency
Automating is no longer a differentiator; it is a condition for thriving. The future of business belongs to the companies that choose automation now, with courage and strategy. After all, efficiency and innovation are no longer optional, but essential pillars to survive in an increasingly competitive market
