The digital revolution has transformed the way we communicate, we work and consume information. The Brazilian audiovisual industry has increasingly established itself as an important part of the economy and national culture. And, also talking about a more macro view, a survey conducted by Deloitte indicates that the global film and entertainment market is expected to grow at an average rate of 7,2% per year, reaching a revenue of US$ 170 billion by 2030.
The increase in the production of short videos and innovative technologies, how Artificial Intelligence and 360 videos, don't miss out, no! It is a trend that is driving the creation of increasingly immersive and personalized content. According to a study produced by Cisco, by 2025, videos will represent 82% of all internet traffic, because they are no longer just visually appealing, but also great for conveying certain messages and reaching different audiences. It is no longer news to anyone that the consumption of information in dynamic formats, that combine narrative, some impactful visuals, has been growing around the world.
However, it is evident that not everyone has kept up with this technological massification unintentionally!). This rapid evolution has also created a major challenge: ensuring that all people have access to technologies and know how to use them effectively. In this context, audiovisual content emerges as a fundamental tool for promoting digital inclusion, facilitating access to knowledge and expanding opportunities for those who still face barriers in using the internet and technological resources.
To exemplify, I leave here the data of TIC Households 2024, of the Regional Center for Studies on the Development of the Information Society. The study shows that 159 million Brazilians (84% of the population) access the internet in the country. Meanwhile, the research also revealed challenges for the country's digital inclusion process, pointing out that 29 million people still do not have access to the internet.
In this way, the accessibility provided by the videos, podcasts and live broadcasts are one of the main factors that make audiovisual a partner in digital inclusion, because they simplify concepts and make learning more intuitive, catering to everyone from children to the elderly. People who are not familiar with this world may find it difficult in written texts, but they end up absorbing information transmitted through visual and auditory elements more easily.
I cannot fail to highlight some of the benefits of audiovisual in this context. The first of them is the direct impact on the accessibility of people with disabilities. Resources like subtitles, audiodescription and sign language interpreters allow individuals with hearing or visual impairments, for example, manage to consume content in a more autonomous way. This adaptation not only broadens the reach of the information, but also strengthens the right to communication and the participation of all.
Another important aspect is the role of digital platforms in the dissemination of knowledge. Social networks like YouTube, TikTok and Instagram are used to teach everything from basic skills, how to access an online banking service, even more complex themes, like programming and entrepreneurship. This allows more people to have contact with technology in a practical and accessible way, reducing the barriers that hinder digital inclusion.
Education also benefits from the use of audiovisual content. With the growth of distance learning, explanatory videos and online classes have become an efficient alternative for those who cannot attend in-person educational institutions. Online courses, webinars and platforms offer the possibility of professional training and personal development, regardless of the geographical location or the socioeconomic condition of the individual.
In light of this scenario, it is evident that audiovisual is a key element for the democratization of information and the strengthening of more accessible communication, interactive and adapted to the different needs of users. As technology continues to advance, it is essential that governments, companies and institutions invest in initiatives that ensure no one is left behind in this transformation. Furthermore, with the technological rise and the expansion of digital platforms, the trend is that this format will continue to play a central role in reducing barriers to access to knowledge, contributing to a more connected and inclusive society.
Alexandre Luppi, co-founder and CCO of Compasso Coolab
