More and more, companies intensify strategies to attract qualified leads with the aim of generating sales. This tireless instinct is the result of an increasingly competitive market, especially in the B2B universe. When the sales cycle is longer and the average ticket is high, the precision in segmentation and the quality of leads are even more crucial. In this context, LinkedIn Ads stands out as a powerful tool, capable of providing the best possible segmentation and driving significant results for businesses
With over 950 million users in more than 200 countries, LinkedIn consolidates itself as the largest professional network in the world. In Brazil, there are almost 100 million users. In addition to global reach, LinkedIn stands out for the quality of its audience, with 180 million senior-level influencers, 63 million decision-makers and 10 million senior executives. According to data from HubSpot, the platform is 277% more effective than Facebook in generating B2B leads – what represents a vast field of opportunities for companies in this niche
The strength of LinkedIn Ads lies in its ability to allow companies to target ads to specific audiences based on criteria such as job title, area of activity, size of the organization, seniority level, skills, interest groups, location and even businesses where the user worked previously. This wealth of "filter" options allows marketing strategies to be targeted at the exact profile of the ideal customer (ICP), increasing the likelihood of attracting qualified leads and, consequently, generate sales
In addition to precise segmentation, LinkedIn Ads offers unique ad formats, like Sponsored Content, Sponsored InMail, Dynamic Ads and Text Ads, that allow corporations to create personalized campaigns and impact users in a more relevant and non-intrusive way. The Sponsored InMail, for example, allows sending direct messages to users' inboxes, while Dynamic Ads provides content personalization with information from each user's profile, creating a more specific experience and increasing the conversion rate
Another relevant point is the low competition on LinkedIn Ads compared to other online advertising platforms, what can result in lower costs per click (CPC) and per thousand impressions (CPM) for companies, providing flexibility in investments according to the campaign objectives. In the high ticket sales scenario, in which the value of the product or service is significantly high and the sales cycle is more complex, the generation of qualified leads is essential to drive the growth of companies
LinkedIn Ads stands out as a strategic tool to achieve this goal, offering the unique combination of precise targeting, customized ad formats and a highly qualified audience. By harnessing the potential of this strategy, corporations can not only generate the ideal leads, but also establish connections, strengthen the brand and boost sales sustainably
