With more than a century of existence, Carnival is considered the biggest popular festival in Brazil, bringing together revelers from all over the national territory, in addition to attracting tourists from other countries and continents. The importance of celebrations can be verified in the survey conducted by theCNC (National Confederation of Trade in Goods, Services and Tourismthat projected a growth of 2,1% compared to last year, that is to say, more than R$ 12 billion in revenue
In this way, it is important to emphasize that all sectors of the economy are impacted by the popular festival, whether in the area of products or services. Resuming the results of the study released by the confederation, the highlights go to the segments of bars and restaurants, passenger transport companies and accommodation services (hotels, resorts and inns
As it is a seasonal event, Carnival boosts production, stock and transportation of goods, not to mention the growth in temporary job offers. For this reason, companies must prepare to meet a significant increase in orders and thus, meet the expectations of the revelers and increase their profits
In this sense, AI-based technologies can contribute to addressing the sudden change in a factory's routine, in the automation of logistics services and still, in systems for security monitoring in public institutions, private and residential
To understand the scope and possibilities of applying technology at the biggest popular festival in the country, we talked to the coordinator of the Lato Sensu specialization courses (in the areas of computing and information technology) at Mackenzie Presbyterian University, Dirceu Matheus Júnior. The specialist highlighted the main features and benefits offered in the business sector
What are the main functionalities of AI in carnival
It is important to clarify that the technology is already being used invarious sectors of the economy, in order to ensure that companies efficiently meet the consumer experience during the celebrations. Some practical examples of the functionalities are verified in business data analysis, addressing the following aspects: social media, ticket sales and consumer feedback, in order to identify trends and preferences
In the assessment of the coordinator of the graduate courses in computer science at Mackenzie, another important application of technology is found in chatbots and virtual assistants. When devices are equipped with AI, have the ability to provide useful information to the revelers, як наприклад, parade schedule, location of the blocks, safety tips and transportation suggestions. When offering the mentioned data, companies improve communication and customer service
Another feature that contributed to improving the safety of the population, mainly during the Carnival festivities, it is the facial recognition device. The equipment can be used to facilitate the entry of revelers into closed events, controlling access to restricted areas, and still, strengthening the security of private spaces
Dirceu highlights that AI systems can be installed in security cameras, in order to carry out real-time monitoring. "The technology applied in the equipment", identifies suspicious behaviors in residential and commercial properties, in addition to alerting the authorities about possible incidents, increasing the safety of revelers, arguments
Other uses of AI are verified in planning and management of logistics services, to optimize the analyses of historical data and predictions of different logistical scenarios, among them: parade routes, resource allocation and event management in public areas
How AI can enhance the efficiency of services offered during Carnival
The use of AI-based technologies offers solutions ranging from user behavior analysis to the automation of repetitive tasks. According to the coordinator of Mackenzie, the options available in the market also allow for the delivery of hyper-personalized experiences, one of the most valued aspects by the business sector
AI algorithms can predict the demand for transport services, food and accommodations, so that entrepreneurs and suppliers adjust orders and inventory of inputs. Furthermore, the automation of administrative and operational processes contributes to a more efficient management of resources, reducing costs and increasing effectiveness in event organization, clarifies Dirceu
With this understanding, it is valid to add that technological options meet areas of creative context, as production of personalized content for playlists, videos with a recap of the events and still, virtual fantasies
The computing coordinator of Mackenzie highlights other important technologies at Carnival parties, designed with digital resources. AI applications can integrate augmented and virtual reality, in order to offer immersive experiences to the revelers. The alternatives include virtual tours of the parades and interactions with the carnival characters, in addition to increasing social interaction among the revelers. In this way, companies have access to data obtained based on common interests and platforms created to share experiences and photos in real time, concludes
As it was possible to observe, AI has the potential to transform Carnival parties, by providing innovations for event organizers. It is worth adding that the technologies mentioned ensure safer events and more positive experiences for consumers
