Many believe that great professional opportunities are concentrated in large metropolises. Meanwhile, this is not 100% true. Excellent job opportunities and careers can be achieved in smaller cities, but, few are those who open themselves to these possibilities – what triggers, in these regions, a greater difficulty in attracting skilled labor and, with that, expand your economic potential. Those who decide, at least, to know these possibilities, they will certainly be able to achieve not only a good job, but also a better quality of life
The heating of the specialized job market is generating a understandable feeling of insecurity among companies. According to data released in the Robert Half Confidence Index (RHCI), 3% of companies are afraid of losing their most qualified professionals to competitors – something that, in the face of such opportunities offered in the capitals, becomes even bigger
Even in the face of this fear, today, we cannot tie these metropolises as exclusive places of career prosperity and quality of life. After all, at the same time we can find a number of vacancies, the competition to fill them is, in the same way, elevated. While, if they were looking for positions in smaller cities, the same benefits could be obtained
The diversity of work models highlighted during social isolation was one of the factors that contributed most to this expansion. With technological advancements, we have, currently, a series of tools that enable remote operations, maintaining the quality of deliverables. In this way, local companies can hire talents that, not necessarily, more in the city, so that they can work remotely and go to the headquarters on sporadic occasions, according to corporate culture and its needs
Insist on having a completely in-person model, in these smaller cities, it is not a strategic decision to attract and retain talent from other regions. Це тому що, those who would be willing to move, in the vast majority of cases, they are the ones who are in a more stable moment of their lives, prioritizing a routine that provides them with a better quality of life
Those who are not at that moment, they will hardly be able to adjust to the logistics of moving, once they would need to see career advantages to accept this new reality. Realistically, сьогодні вдень, there are fewer people open to this, what requires these companies greater flexibility in their operations in order to hire qualified talent without geographical barriers
There is still a strong cultural resistance to leaving the large metropolises, no fear of losing visibility in the market, not being called for interviews and missing out on opportunities that boost their careers. This is a mindset that, no matter how much it hinders attraction and retention in smaller towns, can be changed, through a greater emphasis made by these companies on the benefits they will have by agreeing to join their teams
Besides the robust technologies we have today, to which these operations allow remotely, valuing the hybrid model is a highly advantageous solution, being able to attract a larger number of qualified professionals without them needing to be present all the time. These meetings, in this way, can be organized for relaxation purposes, more strategic meetings and relevant events for planning or training, as an example
By following these tips, companies located outside the major centers will have a powerful competitive advantage to attract talent that elevates the level of business in their segment, without geographical barriers that prevent the arrival of skilled labor
